In front of the ever-growing woodpile at his Lake Stevens home, Shane McDaniel holds a bag of Lay’s potato chips that bears his likeness. The chips are sold at stores nationwide as part of Lay’s “Operation Smile” advertising campaign. (Contributed photo)

In front of the ever-growing woodpile at his Lake Stevens home, Shane McDaniel holds a bag of Lay’s potato chips that bears his likeness. The chips are sold at stores nationwide as part of Lay’s “Operation Smile” advertising campaign. (Contributed photo)

The Lake Stevens woodchopper’s latest gig: potato-chipping

Shane McDaniel’s face is on bags of two flavors of Lay’s chips as part of Operation Smile.

LAKE STEVENS — The woodchopper is chipping.

As in the potato variety.

Shane McDaniel’s face is on bags of two flavors of Lay’s chips.

“I was in the Lake Stevens Safeway and I just about keeled over,” he said.

He knew it was coming, he just didn’t know when or which bags. The chip company flew him to Texas for the photo shoot earlier this year. Find him on the blue Classic Lightly Salted bags and the green Fried Pickles With Ranch.

Supermarket shelves are the latest spotlight for McDaniel, 48, who until last winter was most known for his bodacious selection of beer at his store, Norm’s Market, Keg & Bottleshop.

The buff dad first made global headlines in November for splitting 80 truckloads of firewood with his hunky twin sons to give to people in need. He was on the Today Show and in People magazine. He will soon be in Reader’s Digest.

His face from the nose down is on the front of the bags. On the back, he is identified as: “Shane M., Lake Stevens, WA: Shane, along with his sons, chops and delivers truckloads of firewood to those in need during the cold winter months.”

On the site’s video, he says: “Everybody’s had cold, wet feet at one time or another. Everybody can give something back.”

The chip campaign is to raise money for Operation Smile, which provides surgery worldwide for children with cleft lip and cleft palate.

The press release states he is one of “31 everyday people” in its “Everyday Smilers” campaign to donate $1 million to Operation Smile.

McDaniel an everyday person?

What started as 40 cords now has about 160 cords in a pile in his driveway. He also stacks it in the lot by Norm’s, where he has work sessions during the winter.

The eligible father of six was more focused on logs than love until featured on Steve Harvey’s show in February in a segment called “Date the Woodchopping Dad!”

The show’s producer lined up three women, two from California and one from Washington. He chose Carly Norwood, a Lake Stevens yoga instructor. The couple, who live a mile apart but had never met, have been an item ever since. Her yoga helps his achy muscles.

Others in the Lay’s chips Class of 2019 include:

Akio O., Chicago: a tech worker dedicated to making others feel special through the “analog technology” of handwritten notes.

David V., Lewisville, Texas: a former professional football player who helps rehabilitate and train injured veterans and adaptive athletes through his nonprofit, Adaptive Training Foundation.

Kim S., Costa Mesa, California: created an annual bandage drive to collect bright and colorful bandages for pediatric cancer patients. The bandages are donated from all over the world.

Andrea Brown: abrown@heraldnet.com; 425-339-3443. Twitter @reporterbrown.

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