AOL Time Warner plans to drop "AOL" from its name, symbolizing the giant media company’s effort to put the failings of the biggest merger in history behind it and begin a new phase of its corporate identity, company executives said Tuesday.
The corporation’s board of directors is scheduled to approve the name change at its monthly meeting in New York on Thursday, people close to the board said. Richard Parsons, chairman and chief executive, strongly supports the change and intends to move quickly to implement it.
The company’s logo will be changed and its stock-ticker symbol will revert to "TWX," which Time Warner used before its $112 billion merger with America Online in January 2001.
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