VA chief vows renewed focus on customer service

WASHINGTON — On the eve of Veterans Day, the Veterans Affairs Department announced a reorganization Monday designed to make it easier for veterans to gain access to the sprawling department and its maze-like websites.

VA Secretary Robert McDonald called the restructuring the largest in the department’s history and said it will bring a singular focus on customer service to an agency that serves 22 million veterans.

“As VA moves forward, we will judge the success of all our efforts against a single metric: the outcomes we provide for veterans,” McDonald said. The VA’s mission is to care for veterans, “so we must become more focused on veterans’ needs,” he said.

The VA has been under intense scrutiny since a whistleblower reported this spring that dozens of veterans may have died while awaiting treatment at the Phoenix VA hospital, and that appointment records were manipulated to hide the delays. A report by the department’s inspector general said workers falsified waitlists while their supervisors looked the other way or even directed it, resulting in chronic delays for veterans seeking care and bonuses for managers who appeared to meet on-time goals.

The inspector general’s office identified 40 patients who died while awaiting appointments in Phoenix, but said officials could not “conclusively assert” that the delays caused the deaths.

As part of the restructuring announced Monday, the VA will hire a chief customer service officer and simplify the way it is organized to deliver health care and other services, McDonald said. For instance, the department will create a single customer service structure with a limited number of regional divisions that will apply to all aspects of the agency, from health care to benefits, loan centers and even cemetery plots. The VA now has nine separate regional structures of varying size and at least a dozen websites, many with their own user names and passwords.

Eventually, McDonald would like all veterans to have one user name and password for all VA services. McDonald hopes to complete the reorganization within a year.

Veterans also should be able to communicate with officials in a single region to solve problems, McDonald said. Under the current structure, a veteran may live in one VA region for health care, another region for mortgage services and a third for veterans’ benefits.

The reorganization, to be known as “MyVA,” is designed to provide veterans with “a seamless, integrated and responsive customer service experience — whether they arrive at VA digitally, by phone or in person,” McDonald said.

McDonald, a former CEO of consumer-goods giant Procter &Gamble, has been pushing to refocus the VA on customer service since taking over the troubled agency in July, following a scandal over long patient wait times for veterans seeking health care and widespread falsification of records by VA employees and managers to cover up the delays.

McDonald has been urging VA employees to refer to veterans as customers and to refer to him as “Bob,” rather than “Secretary.” He also has given out his cell phone number to reporters and veterans alike and urged them to call him with questions and suggestions.

Some members of Congress have disputed the inspector general’s report on the Phoenix deaths and suggested that language casting doubt on the link between the delays and patient deaths was inserted at the suggestion of top VA officials in Washington. The IG’s office and the VA have denied that claim.

Three high-ranking officials at the Phoenix facility have been placed on leave while they appeal a department decision to fire them. Four other high-ranking executives around the country were targeted for removal, but only one was fired. Two officials retired and a third was granted an extension for more time to respond to the VA’s decision.

The scandal led to the ouster of former VA Secretary Eric Shinseki and to a new law making it easier for veterans to get VA-paid care from local doctors.

McDonald told the CBS News program “60 Minutes” on Sunday that the VA is considering disciplinary action against more than 1,000 employees.

“We’re talking about people who violated our values,” he said.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Local News

Darryl Dyck file photo
Mohammed Asif, an Indian national, conspired with others to bill Medicare for COVID-19 and other respiratory tests that hadn’t been ordered or performed, according to a U.S. Department of Justice press release.
Man sentenced to 2 years in prison for $1 million health care fraud scheme

Mohammed Asif, 35, owned an Everett-based testing laboratory and billed Medicare for COVID-19 tests that patients never received.

Snohomish County Fire District No. 4 and Snohomish Regional Fire and Rescue responded to a two-vehicle head-on collision on U.S. 2 on Feb. 21, 2024, in Snohomish. (Snohomish County Fire District #4)
Family of Monroe woman killed in U.S. 2 crash sues WSDOT for $50 million

The wrongful death lawsuit filed in Snohomish County Superior Court on Nov. 24 alleges the agency’s negligence led to Tu Lam’s death.

Judy Tuohy, the executive director of the Schack Art Center, in 2024. (Olivia Vanni / The Herald)
Director of Everett’s Schack Art Center announces retirement

Judy Tuohy, also a city council member, will step down from the executive director role next year after 32 years in the position.

Human trafficking probe nets arrest of Calif. man, rescue of 17-year-old girl

The investigation by multiple agencies culminated with the arrest of a California man in Snohomish County.

A Flock Safety camera on the corner of 64th Avenue West and 196th Street Southwest on Oct. 28, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Everett seeks SnoCo judgment that Flock footage is not public record

The filing comes after a Skagit County judge ruled Flock footage is subject to records requests. That ruling is under appeal.

Information panels on display as a part of the national exhibit being showcased at Edmonds College on Nov. 19, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Edmonds College hosts new climate change and community resilience exhibit

Through Jan. 21, visit the school library in Lynnwood to learn about how climate change is affecting weather patterns and landscapes and how communities are adapting.

Lynnwood City Council members gather for a meeting on Monday, March 17, 2025 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Lynnwood raises property, utility taxes amid budget shortfall

The council approved a 24% property tax increase, lower than the 53% it was allowed to enact without voter approval.

Lynnwood
Lynnwood hygiene center requires community support to remain open

The Jean Kim Foundation needs to raise $500,000 by the end of the year. The center provides showers to people experiencing homelessness.

Logo for news use featuring Snohomish County, Washington. 220118
Vending machines offer hope in Snohomish County in time for the holidays.

Mariners’ radio announcer Rick Rizzs will help launch a Light The World Giving Machine Tuesday in Lynnwood. A second will be available in Arlington on Dec. 13.

UW student from Mukilteo receives Rhodes Scholarship

Shubham Bansal, who grew up in Mukilteo, is the first UW student to receive the prestigous scholarship since 2012.

Roger Sharp looks over memorabilia from the USS Belknap in his home in Marysville on Nov. 14, 2025. (Will Geschke / The Herald)
‘A gigantic inferno’: 50 years later, Marysville vet recalls warship collision

The USS Belknap ran into the USS John F. Kennedy on Nov. 22, 1975. The ensuing events were unforgettable.

Kelsey Olson, the owner of the Rustic Cork Wine Bar, is introduced by Port of Everett Executive Director Lisa Lefebar on Dec. 2, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Rustic Cork Wine Bar opens its doors at the Port of Everett

It’s the first of five new restaurants opening on the waterfront, which is becoming a hotspot for diners.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.