The music of the Beatles will at long last start its journey across the digital universe next year as part of a new interactive video game being developed by the creators of the hit “Rock Band” game.
The Fab Four’s recordings, the major holdout from availability in any digital form, will be part of a still-untitled game, being described as a fully immersive and interactive experience, to be released for the 2009 holiday season, said Jeff Jones, chief executive of Apple Corps, the company the Beatles established in 1968 to oversee their business affairs.
“The project is a fun idea which broadens the appeal of The Beatles and their music,” Paul McCartney said in a statement. “I like people having the opportunity to get to know the music from the inside out.”
McCartney; Ringo Starr; John Lennon’s widow, Yoko Ono; and George Harrison’s widow, Olivia Harrison; have been and will continue to be directly involved in creating the game, Jones said.
Participants in a Thursday-morning news conference announcing the game said it will take players on a journey through The Beatles’ music and story with imagery and songs spanning the band’s career. They also said it will be a completely new game, not a Beatles edition of “Rock Band,” though current “Rock Band” players will be able to use some of the same game peripherals.
“The Beatles continue to evolve with the passing of time and how wonderful that The Beatles’ legacy will find its natural progression into the 21st century through the computerized world we live in,” Starr said in the same statement.
Participants in the teleconference included MTV executives Judy McGrath and Van Toffler, and Alex Rigopulos, chief executive and co-founder of Harmonix, which created “Rock Band.”
Music supervisor for the game will be Giles Martin, the son of original Beatles producer George Martin, who worked with his father in creating the double-Grammy-winning soundtrack for the Cirque du Soleil-Beatles show “Love” in Las Vegas.
There had long been speculation about the use of Beatles music in a video game format, and earlier this year, Martin Bandier, chief executive of Sony ATV Publishing, which owns most of The Beatles copyrights, told the Los Angeles Times that he “liked the idea of a dedicated Beatles edition of `Guitar Hero.’ “
In aligning instead with the rival “Rock Band” team, Jones said that “MTV and Harmonix was clearly the innovator in this category of games; they had the first platform to offer a full band experience. Apple was also impressed with their creative approach.”
Despite continued requests from many Beatles fans for sonically upgraded Beatles recordings, Giles Martin said the new video game would largely rely on the existing recordings and audio mixes.
“The thing we’re trying to keep here is for people to play the songs as though they’re playing the originals,” he said. “We’ll be (using) the original mixes that my father and the Beatles did back in the day and doing our best to preserve the sound quality. We want people to interact with what they know very well, as opposed to rehashing the music as we did in ‘Love.’ “
Jones and Rigopulos said that because the game is still in development, they could provide few details about The Beatles video game experience. “By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound new way to experience The Beatles,” Rigopulos said.
Jones said that the particulars of the business deal among Apple Corps, EMI Music (which controls the Beatles recordings), MTV and Harmonix are confidential.
Asked whether it was more involved than a typical video game licensing deal, Jones said, “There’s nothing typical about The Beatles.”
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