Looks like the panel of judges for the logo contest finally came down off their (now legal) marijuana-induced high and are back-pedaling big time to not use the “new” city of Everett logo. I can see them sitting around in a closed room, smoke coming out from under the door, one of the members saying, “Dude, I think I can see a boat bow!” Another saying, “Wait, it looks like an airplane tail … no — an open book! This is the coolest, can I have another hit?”
Here’s a little tip; If you have to explain to everyone what the logo is, it doesn’t work. There were plenty of entries that make you think, “This city has an awesome logo, it must be a great place. I want to go check it out” — not some dull boring logo that has no personality. This reminds me of the lousy signs you see when entering the city from the north. These signs don’t even say “Welcome” — just EVERETT in cold blocky letters! Ugh. If the city wants to attract people and businesses, then let’s start by choosing an inviting logo!
Brian Diver
Everett
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