Ninety-one percent of women are unhappy with their body. Companies like Victoria’s Secret are one reason why that percent is so high. They advertise their new “body” bra with a photo of three models and the words “The Perfect Body” placed in front of them. This is being promoted at malls across the country where thousands of girls and women will view it daily. All three models presented are skinny with perky breasts and thin thighs. With this ad, Victoria’s Secret is telling women what is beautiful. This photo, along with all their others, is photoshopped. Women are being held to an ideal that isn’t even real. Women aren’t going to look at this ad and think positively of their bodies.
I don’t believe Victoria’s Secret or any corporation should have the right to determine what is perfect or beautiful. By supporting these kinds of messages we are creating a toxic environment for our young women and men. Advertisers and the media is telling them they aren’t good enough. Beauty comes in all shapes and sizes and all of them should be represented and celebrated. Advertisements like this one are responsible for the negative body image that has become an epidemic among young women in America. The media is a powerful and far reaching tool that needs to change its message. You can contact VS at tellvictoria@victoriassecret.com
Hannah Booth
Snohomish
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