Baby’s first marketing tool: A maternity hospital in Taiwan has decorated its walls and blankets with images of Hello Kitty, the cartoon cat popular with little girls and grown women. A hospital official said Hello Kitty should ease mothers’ “sense of discomfort while giving birth.”
We’re guessing that what really eases their sense of discomfort is the Hello Kitty™ Big Happy Fun Time Epidural.
Making the world safe for high-fructose corn syrup: Smarting from slow sales of its soft drinks, Coca-Cola and Pepsi are crafting new slogans, redesigning labels and cutting prices. “The cola wars are back in high gear,” says an editor with Beverage Digest.
The Buzz, a Cola War veteran, remembers the carnage of the war all too well, having nearly lost an eye in 1982 when a Pepsi Challenge blind taste test went horribly awry.
Astro, not: Because of the coming increase in the size of crews on the international space station, Russia will stop taking tourists up after this year.
It’s just as well. Along with the $20 million ticket, Russia recently tacked on a fee of $15 million per item of luggage.
Jon Bauer, Herald Staff
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