In response to the article in the Oct. 8 Herald, about the name change of the ABC Family network, I have a few observations.
ABC Family seems to moving away from being a “family channel” to more of a “whatever floats your boat” kind of a channel. The channel says its changing its name to “Freeform” this winter due to a decline in viewers. They say: “Its current name is a turn-off to its target audience of 14-34 year old viewers.” That’s a 20-year range! Is a 14-year-old going to care about the name of the channel?
What does “Freeform” really mean? Personally, ABC Family is a more attractive name. But maybe it’s better that the name is changed. It doesn’t seem appropriate to have a channel that hosts a show called “Pretty Little Liars” to still be calling themselves a “family channel.”