What if Nike supplied uniforms for everyday jobs, rather than just for lucrative athletic organizations? And not just one uniform, but many alternative outfits, depending on mood, and whether your business is the home or away team.
We’re donning our new, lightweight (supply own joke here) journalism jerseys, in ink-stain black, to review the headlines.
•”Nike and NFL unveil new 2012 uniforms with 32 NFL athletes”: Of all the teams, the Seattle Seahawks went for the most drastic sartorial change. As Herald writer John Boyle reported, the team now has a new alternate “Wolf Grey” uniform to go along with the “College Navy” home uniforms, which also feature “Action Green.” (Why the British “grey” instead of American “gray”?)
Boyle notes that Nike didn’t come up with an adjective for the white in the uniform. How about Northwest Pale? Or Pasty White? Or SPF 70 White?
Anyway, the team now also has new options for formal wear, and the bathing suit competition. (Seattle Speedo Green.)
•”NFL, Nike reveal sideline collection for coaches, fans”: Not a company to leave a single consumer stone unturned, Nike announces new clothing options for non-players, with 10 million possible combinations, and more cool colors like Marketing Maroon, Monopoly Mauve, and Corporate Lawyer Charcoal Gray.
•”Notes: Nike unveils new shoes for Masters”: Players wore a “limited edition Lunar Control footwear,” which is a white shoe with green details. Shouldn’t the detail color be called The Masters Jacket Green? Or Color of Money Green?
•”Mind Games: Sometimes a white coat isn’t just a white coat”: Research into a phenomenon called “enclothed cognition” shows if you wear a white coat that you believe belongs to a doctor, your ability to pay attention increases sharply. But if you wear the same white coat believing it belongs to a painter (or a butcher, presumably), you will show no such improvement.
So maybe doctors should donate their gently used coats to schools to help students and teachers succeed via “enclothed cognition,” once known as “clothes make the man.” Regardless, Nike now has another color option: Doctor Coat White.
(“Unclothed cognition” is another subject entirely.)
•”Health care think tank founded by Gingrich files for bankruptcy”: He made the mistake of wearing his Debt Red dinner jacket too often.
•”93-year-old Florida woman retires her ‘64 Mercury after 576,000 miles on the road”: Noting that she is legally blind, Rachel Veitch stopped driving her 1964 Mercury Comet Caliente. Good call. She made the decision in March after running a red light.
Veitch forgot she was wearing her “limited edition Lunar Lead-Foot, Red-Light-Running-Red sneakers.”
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