Right goal, wrong tactic

Prohibition didn’t work, and neither would New York City Mayor Michael Bloomberg’s proposal to ban the sale of sugary drinks larger than 16 ounces in restaurants, movie theaters and other outlets.

Government usurping an individual’s food choices, no matter how noble the intent, is breathtaking in its overreach. Perhaps New Yorkers are comfortable with such nannying, but it would never fly here.

That said, we do applaud Bloomberg for shining a crucial spotlight on the nation’s expanding epidemic of obesity: out-of-control portion sizes.

In a nation where more is considered better, gluttony has taken over. Half-gallon paper cups of high-calorie, nutritionally void pop are no longer uncommon in fast-food joints and movie multiplexes. At some, a 20-ounce drink constitutes a “small.”

Studies have shown that the growing size of sugary drinks has a strong connection to weight gain. With two-thirds of U.S. adults and one-third of children now overweight or obese, and the clear tie between obesity and chronic diseases that are pushing up health-care costs for everyone, there can be no doubt this is a problem that needs addressing.

The question is how.

Supporters of Bloomberg’s approach argue that government already restricts personal freedom in the interest of health. Mandatory vaccinations, seat-belt and motorcycle-helmet use, and public smoking bans are prime examples. But those all enjoy broad public buy-in. When that’s not the case — remember the failed prohibition of alcohol — respect for the law becomes a casualty.

It’s not as if there aren’t other public policy options for fighting obesity. True, taxing soda pop has been rejected by voters across the country, including in Washington. But government can and should play a key role in educating the public about appropriate portion sizes for all kinds of food, and the health consequences of ignoring them.

It also needs to encourage activity as a life-long habit. Ensuring that walking trails and bike lanes are integrated into developments is one way. Having schools maintain or, where necessary, return to providing ample time for recess and physical education is another.

Restaurants, theaters and other purveyors of food and drink need to be encouraged to do the right thing and stop promoting gross overconsumption. Health-conscious customers aren’t out of bounds to complain when they spot ridiculous mega-meals on the menu, because the growth of such offerings is contributing to soaring health-care costs that are not only paid by individuals, but are a major cause of federal, state and local budget crises.

Obesity is truly an epidemic, and overindulgence in sodas and other sweets is a big reason why. The more awareness is raised about portion control, the better.

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