Your Nov. 24 article about grocery cards reported that the grocery industry has developed the card program in order to track shopping preferences and build customer loyalty. A supermarket earns my loyalty by selling the products I want to buy at a reasonable price and treating me with courtesy and consideration. Loyalty has nothing to do with a piece of plastic.
When I first moved to this area I did 99 percent of my grocery shopping at an Olson’s store that eventually became a QFC. I was very pleased with the service they offered and the products they sold. Then QFC was bought by Fred Meyer and eventually Fred Meyer was bought by Kroeger and decline set in. Shopping at QFC became a disappointing and frustrating experience. The requirement to have a card in order to receive discounts was the last straw. What advantage is an Advantage card when a store does not stock the products you want and is unreceptive to your requests and suggestions? In America money talks and I have decided to take my business elsewhere. I hope the grocery industry wakes up and realizes that you cannot charm shoppers with “preferred” customer discounts when your service is declining and your inventory is shrinking.
Mill Creek
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