Customer Jeff Edward talks with Amazon employee Sarah Gelman as Edward shops at the opening day for Amazon Books, the first brick-and-mortar retail store for online retail giant Amazon on Nov. 3, 2015, in Seattle. The company said at the time the Seattle store would be a physical extension of its website, combining the benefits of online and traditional book shopping. Prices at the store will be the same as books sold online.

Shopping online is saving you less than you thought

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