Time for a double-shot of business creativity

The “sexy espresso stands” controversy is hot, hot, hot.

The coffee drive-through stands hosted by young, swimsuit-wearing baristas can be found all over Snohomish County. Some who object to the promotional technique want the state to regulate how much flesh may be exposed while selling coffee. Seeking such punitive action is misguided; taking your business to a fully-clothed barista is the answer here. The bikinis and lingerie stay on, after all. Free enterprise is free enterprise. The bikini baristas say the tips are worth it. (Apparently even if they’ve heard: “Are those real? They certainly are grande” a million times. We’re guessing.)

But the beautiful young ones shouldn’t be the only ones raking in the bucks. Some coffee drinkers would prefer to patronize other types of espresso stands:

“Frumpy espresso stands.” The middle-aged baristas dress down and forget to put on their makeup, and the women on their way to work who thought they looked bad tip handsomely for the chance to feel like they are at least put together better than that poor barista slob.

“Buff espresso stands.” Men with great bodies serve coffee, pretend to listen and flirt for a healthy tip. They do not wear Speedos. Other men organize boycotts and want the state to step in and end this nonsense.

“Psychiatric espresso stands.” Modeled exclusively after Lucy’s stand in the “Peanuts” comic strip, with the sign reading “PSYCHIATRIC HELP 5¢.” (“Add an extra shot for 50 cents.”) Baristas could wear those intellectual-looking black frame no-prescription glasses that are all the rage with models these days. Such stands would allow quick counseling to fit our busy lives. Of course, Lucy’s “advice” generally consisted of pointing out Charlie Brown’s faults and mocking him. This would keep the line moving. “Here’s your super duper latte. And your pizza-sized cookie. And you’re obviously in denial!”

“Quiet espresso stands.” Baristas can wear whatever they want, but they are under obligation to not make small talk. They are forbidden from asking, “What are you doing today?” as if they are the only ones who work. On the flip side, the baristas are free to ignore all flirting, insulting tips and ridiculous questions/comments from customers.

“Grandma espresso stands.” Kindly, older baristas make your mocha just so (they’d put a marshmellow in there if they had one!) and encourage you to have a cookie because you’re special and sweetly admonish you to visit more often. The perfect afternoon antidote to a morning stop at the psychiatric espresso stand.

“Slots ‘n’ espresso stands.” Oh, because you know someone will.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Opinion

Canceled flights on a flight boards at Chicago O’Hare International Airport in Chicago, on Friday, Nov. 7, 2025. Major airports appeared to be working largely as normal on Friday morning as a wave of flight cancellations hit the U.S. (Jamie Kelter Davis/The New York Times)
Editorial: With deal or trust, Congress must restart government

With the shutdown’s pain growing with each day, both parties must find a path to reopen government.

toon
Editorial cartoons for Saturday, Nov. 8

A sketchy look at the news of the day.… Continue reading

Eco-nomics: Rather than World Series, a world serious on climate

The climate game is in late innings, but nature bats last and has heavy hitters in renewable energy.

Comment: Like a monster movie, state income tax rises from grave

Citing a financial crisis, Democrats again seek an income tax, despite a long history of defeats.

Comment: Businesses’ banking tool falling prey to data brokers

Open banking is a key tool for businesses, but one part of the system needs better oversight.

Forum: Unhoused need our compassion; ‘no sit, no lie’ is one avenue

The ordinance, as used in Everett, can move people out of harm’s way and toward services and safety.

Forum: Quarry operation on Highway 530 threat to Stilly River

County Council member Nate Nehring needs to make his position clear on the project and its impacts.

toon
Editorial cartoons for Friday, Nov. 7

A sketchy look at the news of the day.… Continue reading

Warner Bros.
"The Lord of the Rings"
Editorial: Gerrymandering presents seductive temptation

Like J.R.R. Tolkein’s ‘One Ring,’ partisan redistricting offers a corrupting, destabilizing power.

The Buzz: Well, that election euphoria didn’t last long

Democrats were celebrating election wins Tuesday. And then looked at the year on the calendar.

Schwab: Trump continues course blithely as voters begin to rouse

Against a backdrop of Democratic election wins, Trump continued with the same old, same old.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.