As a longtime subscriber to The Herald, sure, I’d like to get a better price for the paper, but let’s face reality. As a subscriber over the years to many newspapers and magazines, let me assure you that offering attractive deals to new subscribers has been practiced for many years by most publications. It is a way for them to bring in much-needed new readers. Many of you out there probably got your first issues of The Herald with a special offer.
Today most print publications are dealing with extreme financial difficulties and are struggling just to stay afloat. With the ability to read news online, subscriptions have fallen to the point where many publications, both magazines and newspapers, have folded. For those who are hanging on — no reporters, editors, or even owners are getting rich off of newspaper subscriptions — cuts have been made to staff. Cuts in all areas are necessary in their efforts to compete with online news sources.
Sure, it’s aggravating to see that your daily crossword puzzle was misprinted, or that there are more misplaced words in articles (due to the ability to delete more easily than with a typewriter), but given diminished revenue suffered by the print industry, I am just thankful I have a newspaper that is delivered to my door, as well as all who still relish holding an actual newspaper in your hands. Just as I pay the extra 20 cents an issue it costs me, as an existing subscriber to Time Magazine, I am willing to pay more for my daily paper, knowing it is helping to keep The Herald afloat. I would be very sad if The Herald, my source for local news, was no longer.
Chris Salditt
Mukilteo
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