For Immediate Release from ESPN (July 24, 2009 )
Jayski.com, one of the most recognizable names in the NASCAR online community, unveiled a newly redesigned site for users in time for the Allstate 400 at the Brickyard. AMP Energy has been named the launch sponsor for the site’s first redesign in its thirteen-year history.
Hosted by ESPN.com, the new Jayski.com features more prominent placement of content that NASCAR fans seek most via content modules, including Latest News &Rumors headlines, Race Day information, and a fixed area for Jayski’s Corner and Jayski’s Podcast on the front page. A new global navigation bar has also been added across the top of the page for quick navigation to some of Jayski.com’s most popular areas, including Rules of the Flag, Paint Schemes, Statistics and Driver Tributes. The new site will debut with all the latest coverage of the Allstate 400 at the Brickyard.
The redesign also features newly enhanced advertising opportunities with more options and increased flexibility for marketers. Beginning today, Jayski.com has new executions on the front page and index pages, and features cleaner, bolder ad units for more engaging ad solutions.
Jayski.com has grown to become the second most popular motorsports site behind NASCAR.com with more than a quarter million unique visitors and nearly 11 million total minutes per month. The site was founded in 1996 by Jay Adamczyk (a.k.a. “Jayski”) who wanted to create content on the Internet about his favorite drivers, teams, owners and crews. It was at that point that Adamczyk took his old Air Force nickname – Jayski – and turned it into one of the most recognizable names in the NASCAR community. The site, which began as a class project for this Federal Aviation Administration programmer, eventually became his full-time job in December 1999 and acquired by ESPN in April 2007.