How to wow potential employers with words

Good writing captures the attention of its readers. It holds their interest, arms them with information and motivates them to respond. As a serious job hunter, your written documents play a vital role in your success.

Employers respond well to strong writing, which means that your talents in this area may propel you forward in your job search. The key is to showcase your ability up front -- in your resume or cover letter, and possibly in a separate narrative essay.

Here are a few different kinds of narrative documents you may encounter in your job search:

Teaching philosophy. In the teaching profession, educators are often asked to submit a written statement about their perspective and philosophy on teaching. These personal essays give you the opportunity to present a first-person account of your teaching strategy and style. They typically run between one and three pages.

Writing tip: For a reader-friendly result, try to organize your thoughts before you begin. Use open, accessible language when describing your approach to teaching. Let your passion for teaching enliven the text and grab hold of your readers.

Professional biography. They may be short, snappy documents (generally one page, single spaced), but professional biographies can make a powerful impact in your job hunt. In fact, an excellent biography provides slam-dunk proof of your writing skills, which can prompt an on-the-fence employer to call for an interview.

Biographies are used by people who have stories to tell. They serve as targeted mission statements for self-employed consultants and impressive employment summaries for high-profile executives. They often accompany artists' portfolios, resumes, and other personal or business marketing materials, offering background into complex or multifaceted careers.

Writing tip: Create your document like the "About Us" page on personal and professional Web sites. Streamlined and concise. Most bios are written in the third person ("she graduated" rather than "I graduated"), in reverse chronological order.

Extended cover letter. Many job seekers miss out on employment opportunities by sending poorly written cover letters. Don't waste this valuable communication tool!

Instead of developing a three-paragraph outline of your work history, prepare a short, attention-grabbing personal essay written in letter form. Use your document to bridge the gap between the brisk, professional language of your resume and the explanatory focus of your interviews.

Writing tip: If you have something to explain to an employer, such as a career change or employment gap, your cover letter can be a great outlet. Just don't overdo it. Choose your words carefully, get to the point quickly, and concentrate on your positive attributes.

Knowledge, skills and abilities. When applying for federal positions, you may be required to prepare a narrative statement. The questions (listed with the vacancy announcement) often ask about your experience with key aspects of the position, such as communication skills or knowledge of project management methodology.

Writing tip: Your answers will be evaluated for content and writing technique. Be bold in your claims, but back them up with specific examples from your career.

Even if personal essays are not required in your industry, your writing style can make a significant difference in your employment search. Sharpen your resume. Refine your cover letter. While you're at it, consider preparing a narrative document that demonstrates your talent and helps you stand out from the crowd.

Send your job search questions to Eve.GetAJob@gmail.com.