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Go for Glitz

Published 6:29 pm Saturday, April 12, 2008

Mirror, mirror on the wall, who’s got glam for one and all? Hoity Toity. Owner Jana Franklin loves sharing her passion for fashion and fun with her customers.

“Everything at Hoity Toity has glitz and glamour.”

This year, Hoity Toity transitioned to an “uptown boutique” expanding its clothing lines. Their customers were buying more and more of the upper-end labels like Hobo purses, Lollia, Pandora and Lodis wallets, so Franklin decided it was time to change direction and focus more on high-end boutique items. But, Hoity Toity still carries some of the popular gift items.

Franklin’s focus on trendy fashions begins in California. “We go to L.A. and do our shopping,” she said. “We bring back some brands you can’t get in our area. In fact, we carry brands that are even hard to find in Lynnwood and Seattle.”

Hoity Toity carries fashion-forward trends for all age groups. “We want to be a place where a teenager or a college–aged girl can come in and shop with her mom and both find clothing they like,” Franklin said. “We even have women in their 70s come in and find clothes they love.”

So, what are the ladies shopping for? Anything that sparkles and shines.

Pandora Jewelry continues to be a top seller at Hoity Toity. “It has been the hottest-selling jewelry in America for the last two years,” Franklin said. Bead bracelets, necklaces, rings and earrings — Pandora’s got it all. “We try to stock most of the Pandora line, and we can custom order anything.”

The store also has trendy fashion jewelry with crosses, hearts, fleur-de-lis and crowns.

The fashion fun continues with stylish clothing, clutches and accessories. Names you’ll recognize are William Rast, Twisted Heart, Joe’s Jeans, Halé Bob and Charlotte Tarantola. Jana will help you find that perfect fitting pair of jeans.

Even newborns fancy the fashions at Hoity Toity. After all, pink camouflage tights and Teeny Queenie crown socks should be a part of any little lady’s wardrobe. You’ll find cute Heelarious shoes for babies that are made by a company in Bellevue. According to the creators, the shoes are designed to look like “her first high heels.” Available in six fun and fashionable designs, Heelarious shoes have been featured on “The Today Show” and in “The New York Post.

Hoity Toity also shows off its glitzy style through its gift line. “We’re all about what women celebrate, from birthdays to weddings and baby showers,” Franklin said.

The wedding line includes crowns, photo frames, Kama Sutra body creams and Lollia fragrances. Lollia’s bubble bath has been featured in Street of Dreams homes and on Oprah.

Hoity Toity also carries Voluspa spa products and Bella ilfiore cosmetics, which include lip tint markers, French manicure sets, eye shadow compacts and whipped body cream in stylish pink and black packaging.

Lolita martini and wine glass ornaments make a perfect holiday gift. Add a set of “how drunk are you” coasters, and you have a fun gift for your holiday parties.

Add a touch of bling to any gift with a sparkling initial keychain, compact mirror, crystal perfume bottle or initial bottle stopper.

To learn more about Hoity Toity’s products, its special events or how you can host a V.I.P. party, visit www.myspace.com/hoitytoityinc. Plan to attend the “Girls Night Out on Dec. 4 and “Guy’s Shopping” on Dec. 20.