Elex ads monstrously scary
Published 5:00 pm Sunday, October 24, 2010
With all those scary election ads haunting us (oh, and with Halloween lurking around the corner) let’s suit up early in our capes and costumes, a protective layer for superheroes and monsters alike.
(But let’s not fight fire with fire. We don’t need: “I’m Superman and I sponsored this ad because I don’t want Washington’s tax on candy to hurt kids’ Halloween harvest.”) Adjust your tights and mask and let’s review the not-so-scary news:
•“Sony to stop producing the Walkman”: It’s never too late to change your Halloween costume to “Person of certain age whose generation once defined coolness, who now nevertheless feels weary at the pace of the electronics revolution, but can console themselves that they are at least more advanced than their friend who still has an 8-track tape player in his car.”
The Walkman, introduced in 1979, set the stage for today’s portable CD players, MP3 players and iPods. Most important, the Walkman set the stage for walking around with things in your ears as acceptable behavior.
In April, Sony announced it would stop producing floppy discs, another 1980s revolutionary product now long outdated. Halloween costume idea for two: One goes as an outdated floppy disc, the other a sleek, smart micro chip.
•“Email still popular among social network users”: A couple of years ago, trend prognosticators declared that email was good as dead because young people preferred to send text messages on their phones. Now they say young people still use email. Shocking. We bet some of them also talk on the phone from time to time.
(It also turns out that many young musicians say that for the best listening experience, music on vinyl records is far superior to digital recordings.)
•“Nestle to invest $500 million in medicinal foods business”: Nestle will expand its “medical nutrition business” in a bid to capture a slice of the growing market for foods to treat chronic conditions such as diabetes and obesity.
Nestle wants to “pioneer a new industry between food and pharma” by creating a medical nutrition institute in Switzerland and a subsidiary called Nestle Health Science SA, the Associated Press reported.
Yet another example that the novel “1984” has come to life. A candy company wants a slice of the “diabetes market.” Scary Halloween costume idea: Whatever an industry between “food and pharma” looks like.
•“Love can ease pain, say brain researchers”: Finally, a study that confirms the ground-breaking findings discovered by the late Dr. Marvin Gaye in his innovative research topic, “Sexual Healing,” as reported on his 1982 vinyl record album, “Midnight Love.” Halloween costume idea: Whatever works for you.
