Tourism bureau gets new director

EVERETT – Amy Spain, who has worked at the Snohomish County Tourism Bureau for almost nine years, is now in charge of efforts to boost the county’s visitor industry.

The tourism bureau’s board of directors recently chose Spain, who becomes only the second director in the nonprofit agency’s history. She succeeds Sandy Ward, who left in April to become marketing director for Everett’s Future of Flight Aviation Center and Boeing Tour.

Spain expects few changes in the immediate future at the tourism bureau, which is supported in part by the county’s hotel and motel tax revenue.

“Our bureau is on a calendar year for both our budget and marketing plan,” said Spain, who helped develop both for this year. “I’m fully committed to those.”

Spain, 46, previously was the bureau’s group sales executive, a position she hopes to hire someone for in the coming weeks. The resident of north King County began working for Ward in fall 1996, less than a year after the agency opened.

Before that, Spain spent years working mostly in hotels and marketing positions. Raised in Arizona, she took her first job at a hotel in 1984.

“I think she’ll be great. She’s been in this industry most of her life, she knows Snohomish County and has been here the past 81/2 years,” Ward said.

Last year, local tourism grew by 5 percent, with visitor-related spending reaching $608 million across the county, according to the bureau’s figures. So far this year, most hotels and motels have reported better business, with occupancy rates up by about 6 percent over last year.

While the summer months traditionally are the busiest for the tourism trade, Spain said the bureau is looking toward fall. That’s when the new Future of Flight at Paine Field and two large hotels, including the newly renovated Holiday Inn in Everett, plan to open.

Reporter Eric Fetters: 425-339-3453 or fetters@heraldnet.com.

Talk to us

More in Herald Business Journal

Tourism takes a vacation, and many businesses are hurting

With people staying home, do you scale back activities and events — or do you close?

Everett startup makes a swift pivot from in-person to online

Abacus links hobbyists, crafters and artists with people who want to learn new skills — virtually.

Everett’s new equity manager is ready to roll up her sleeves

In her new job, Kay Barnes will work to ensure that the city’s staff reflects Everett’s diversity.

Dining in the street is now an official thing in Everett

With a free permit, businesses can expand outdoor seating to street parking areas — and fencing is provided.

FAA: Boeing pressured safety workers at S.C. aircraft plant

Federal officials are seeking to fine Boeing $1.25 million for practices related to 787 inspection oversight.

Pop into this Everett pop-up store for new vinyl records

Upper Left Records will offer albums from local bands and new pressings of classic recordings.

COVID and road closures have hampered Rucker Ave. businesses

The streetscape looks better, but pedestrian traffic hasn’t returned.

FAA spells out design changes needed in grounded 737 Max

The public will now get 45 days to comment, after which the FAA is expected to publish a final rule.

Microsoft tries to salvage deal to buy TikTok, appease Trump

The president had floated plans for an outright ban of the app on national security grounds.

Most Read