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Daily Herald Newspaper

Joining the Sound Publishing Family in 2013, The Daily Herald brings more than 100 years of service to Snohomish County as a provider of local news, information and advertising.

Snohomish County has experienced rapid growth in the past two decades and continues to grow both in population and economic output. Snohomish County enjoys a broad mix of public and private companies, from agriculture and natural resource based industries to world leading aerospace and biotechnology companies. Aerospace manufacturer Boeing is both the largest employer and largest private employer in the county while Naval Station Everett leads public employers.

Readership and Circulation

Daily – 83,630
Sunday – 143,796

Daily – 36,361
Sunday – 62,520*
*Sunday Herald and branded editions.

Print Display Advertising

Print display advertising delivers high value and excellent results for businesses big and small – just as it always has. When you place your advertising in one of Sound Publishing’s community newspapers, you know your message will reach a loyal readership, active and engaged in the community around them.

Readers look to our community newspapers for the information they need to select the best goods and services for their families. And with community newspapers’ unmatched “read time,” you know your message will be seen and shared throughout every household.

Contact us:
Carrie Radcliff, Advertising Director
Phone: 425-339-3052
Fax: 425-339-3049

Site address:
1800 41st Street, S-300, Everett, WA 98203

Mailing address:
Box 930, Everett, WA 98206

HeraldNet Online

Snohomish County’s #1 News and information source!

Reach Snohomish County’s rapidly growing digital community with your marketing message. Our local audience is highly engaged with our award-winning site. More than 620,000 users rely on for the latest news, sports, opinion, entertainment and shopping information every month.

Our Audience:
48% have a college education.
49% are white collar employees.
65%+ income over $50,000. information
Main Site: Over 3.5 million page views
Mobile: 1.6 million page views.
542,000 Unique users. Advertising opportunities

Run-of-Site Advertising: Reach a large audience, tailored to your budget.

Premier Advertising: High-Impact premium creative packages are available. PushDown, Wallpaper, Interstitial, Video.

Mobile: Reach our growing audience on the move! Apps for iPhone, iPad and Android. Geo targeting and micro sites available.

Email Marketing: Reach new customers with highly effective targeted email campaigns. 100% opt-in and CAN-SPAM compliant database ensures inbox delivery. Reach Snohomish County and beyond with over 250 targeting options.

Targeted Audience: Display ads can be targeted to serve impressions based on your chosen criteria. Find customers closest to you using geographic preferences. Domain geographical targeting, day of week, or time of day.

General Ad Requirements:
  • We accept GIF, JPEG, Rich Media (Flash) & Third Party Served ads.
  • 30-second maximum for any animation or video ad.
  • Creative with a white background must have a minimum 1-pixel border to differentiate.
  • Any sound must be user-initiated (defined as a click and not a mouseover or rollover)
  • The Flash frame rate must be less than 18 frames per second; 12 frames per second is preferred.
  • Maximum file sizes: 250k for GIF or JPEG, 1mb for Rich Media (Flash)
  • Client provided files must be static.jpg images and either include open/close text in top right hand corner – or leave room in their design for it to be added during coding process. (Applies only to push-down creative)
  • No maximum looping.

Classified Advertising

Over 85 percent of our community newspaper readers check the classified ads, and 73 percent of customers report a satisfactory/excellent response to classified ad.

Choose from an array of services offered. Sell or buy merchandise, recreational vehicles. Find or advertise pets, and services. Find garage sales in your area. Place legal notices, celebrations, announcements, obituaries and more. Buy or sell real estate and autos.

Contact a Classified Sales Consultant:
Phone: 425-339-3100
Fax: 425-339-3438

Real Estate Advertising

If you are a real estate professional looking for complete marketing solutions, contact us. We offer a variety of ad packages for sale or rent. Place showcase home or open house ads with us.

Eve Clarke, Multimedia Advertising Consultant
Phone: 425-339-3203
Place an ad

Recruitment Advertising

Are you a hiring professional wanting to reach a large number a candidates? We have a solution for you!

Holly Botts,Recruitment Solution Specialist
Phone: 425-339-3202

Cathy Harry, Recruitment Solution Specialist
Phone: 425-339-3074

Automotive Advertising

Are you looking to sell cars? We have solutions for you!

Larry Lark, Multimedia Advertising Consultant
Phone: 425-339-3034
Place an ad:

Misc. Forms

Submit a celebration
Submit an obituary
Submit a legal notice
Submit a graduation announcement
Honor your veteran
Submit a Santa’s List
Submit a Loveline

Daily Deal Advertising

Reach a highly interactive collective buying group with loyalty to Snohomish County and its residents only. One very good deal from a local business is featured for up to 3 days. The deal may be purchased online with one easy click. Consumers and businesses alike enjoy the benefits of receiving quality deals while stimulating our local business economy, and branding your product or service!

Contact us:
Carrie Radcliff, Advertising Director
Phone: 425-339-3052
Fax: 425-339-3049

Award-winning journalism!

Recognized nationally and regionally for outstanding journalism.

Honored by:
C.B. Blethen Memorial Awards, 2013
Society of Professional Journalists, Northwest regions, 2014
National Press Photographers Association, 2014
Washington Coalition for Open Government, 2014

At Sound, we remain dedicated to covering stories that touch the lives of our readers in each community. No one else reports down to the neighborhood.