Business
Getting a bigger bang from a small budget as costs climb
Four myths of your marketing budget and what to do when that budget inevitably starts shrinking.
Andrew Ballard
Business
Big ad agencies make decisions that often aren’t the best for your firm
Here are three examples of the wrong and right ways of developing marketing communications program.
Business
Marketers, take a lesson from manufacturing
Most of us associate Six Sigma with improving the manufacturing process. Originally developed by Motorola, Six Sigma is…
Business
Status quo is the enemy of success
Recently, I had the honor to being one of the Sno-Isle Libraries TEDx Talk speakers.
Business
Time promotions for biggest impact
Properly timing your promotion is vitally important to producing a positive return on your marketing investment. Reaching the…
Business
Have you created your customer persona profile?
A few years ago I wrote a column — The Four Secrets to Marketing Success — that generated…
Business
Column: Marketing tips you can learn from the Blue Angels
I was among many that enjoyed the Blue Angels’ performance this summer during Seafair.