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Four myths of your marketing budget and what to do when that budget inevitably starts shrinking.
Here are three examples of the wrong and right ways of developing marketing communications program.
Most of us associate Six Sigma with improving the manufacturing process. Originally…
Properly timing your promotion is vitally important to producing a positive return on your marketing investment. Reaching the right audience at the wrong moment won’t… Continue reading
The Four Secrets to Marketing Success — that generated far more response than usual. That feedback… Continue reading
I was among many that enjoyed the Blue Angels’ performance this summer during Seafair. While listening to the television narrator, I realized the discipline and… Continue reading