Andrew Ballard

Getting a bigger bang from a small budget as costs climb

Four myths of your marketing budget and what to do when that budget inevitably starts shrinking.


Big ad agencies make decisions that often aren’t the best for your firm

Here are three examples of the wrong and right ways of developing marketing communications program.


Marketers, take a lesson from manufacturing

Most of us associate Six Sigma with improving the manufacturing process. Originally…


Time promotions for biggest impact

Properly timing your promotion is vitally important to producing a positive return on your marketing investment. Reaching the right audience at the wrong moment won’t… Continue reading

Have you created your customer persona profile?

The Four Secrets to Marketing Success — that generated far more response than usual. That feedback… Continue reading

Column: Marketing tips you can learn from the Blue Angels

I was among many that enjoyed the Blue Angels’ performance this summer during Seafair. While listening to the television narrator, I realized the discipline and… Continue reading