Andrew Ballard

Marketers, take a lesson from manufacturing

Most of us associate Six Sigma with improving the manufacturing process. Originally…


Status quo is the enemy of success

Recently, I had the honor to being one of the Sno-Isle Libraries…


Time promotions for biggest impact

Properly timing your promotion is vitally important to producing a positive return…


Have you created your customer persona profile?

The Four Secrets to Marketing Success — that generated far more response than usual. That feedback… Continue reading

Column: Marketing tips you can learn from the Blue Angels

I was among many that enjoyed the Blue Angels’ performance this summer during Seafair. While listening to the television narrator, I realized the discipline and… Continue reading