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Cupcake business: From pink slip to pink box

Published 11:12 am Thursday, March 11, 2010

The Seattle University student newspaper has a great feature this week on Cupcake Royale, one of the Puget Sound’s most iconic small businesses.

The story profiles Cupcake Royale and Vérité Coffee owner Jody Hall, a SU graduate. Hall was laid off from REI in 2002; that’s when she started her own business.

“I got a pink slip and a huge severance,” Hall told the Spectator. “I took a pink slip and turned it into a pink box.”

Know a small business you think we should write about? Contact Herald writer Amy Rolph at arolph@heraldnet.com.

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