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2010 Mazda3

Published 2:46 pm Monday, August 16, 2010

Turning the page into a new year and new decade shaped by the ongoing “Great Recession” has without question rekindled pragmatism in the American consumer. In sync with consumers’ mindset-change toward affordable and efficient yet high-quality automobiles, Mazda is poised to capitalize with its latest offering, the all-new 2010 Mazda3.

The re-engineered and restyled Mazda3 sport compact climbs atop its predecessor’s tall shoulders to deliver improved appearance and performance, fresh features and an unmatched level of refinement that will make prospective owners smile.

In response to rising expectations of dedicated sport-compact customers and new consumers attracted to a fuel-efficient but highly versatile four- or five-door sedan, this second-generation model also offers: a more sophisticated exterior; elevated driving dynamics attributable to body, chassis and powertrain enhancements; safety and environmental upgrades; a higher level of standard and optional equipment; and an overall sophistication that goes beyond the sport-compact segment to rival import models costing much more.

My tester was the Mazda3 i four-door sedan variation equipped with a 2.0-liter, 16-valve engine coupled with a five-speed automatic transmission, dynamic stability and traction control systems, and front wheel drive. The Mazda3 i engine delivers 148 horsepower at 6,500 rpm and 135 lb-ft of torque at 4,500 rpm.

Mazda3 is a favorite for consumers shopping for their first new vehicle. Offered in two body styles, three trim levels and four separate power train options, it accommodates four adults and delivers an EPA-rated 24 mpg city and 33 mpg highway.

The Mazda3 i also provides owners with an extra-long list of standard features that are often listed in the optional equipment column of competitors. The highlights include: keyless entry; power windows, mirrors and door locks; air conditioning; tilt and telescoping steering wheel column; a six-speaker AM/FM/CD/MP3 audio system; and a steering wheel with audio, cruise and Bluetooth controls.

My tester included an optional moonroof, fog lights, satellite radio and an upgraded, 242-watt Bose sound system with 10 speakers.

The car’s trunk, which can be enlarged with the folding forward of the 60/40 split rear seats, was more than just a token. It transported loads of toys to Christmas House, and transported my golf bag to the driving range with plenty of room to spare.

In the passenger cabin, two large instrument clusters are carefully positioned and clearly marked. Key controls are located in the steering wheel spokes where they can be reached with minimum distraction.

In addition, a new multi-information display screen with navigation, audio, and trip information is positioned high on the instrument panel to avoid the need for the driver to refocus vision off the road ahead.

Self-leveling bi-xenon (high and low beam) headlamps, which are standard equipment on the top Grand Touring trim level, make tricky night driving much easier.