United targets Twitter users with ‘Twares’

Published 3:52 pm Thursday, May 21, 2009

United Airlines is tapping into Twitter by offering special fares on flights to Twitter users.

United tweeted this message at 8:01 a.m. yesterday:

Hurry and get your first-ever, time-sensitive Tware. $63 o/w Chicago to DC. + taxes. Addtl terms at http://tinyurl.com/qlf82x. Book soon!

Fifty-nine minutes later, the “tware” was over.

The airline hopes to get 10,000 followers on Twitter with its Tware promo. As of 3:52 p.m., United has 6,758 followers.

By the way, you can follow The Herald on Twitter. I also recently started tweeting on aerospace and general business topics for the Herald. You can follow me. too.