Business book recommendation: ‘The Answer,’ by John Assaraf and Murray Smith

Published 8:35 pm Tuesday, January 12, 2010

“The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life,” by John Assaraf and Murray Smith. Recommended by Lourdes Sampera Tsukada, president of Opening Latino Doors.

The authors tell business owners and managers to start by asking one fundamental question. Why am I in business? Big goals don’t translate to big accomplishments — that’s what personal motivation does. “This book was useful in revisiting basics of and for your business, the reasons why (which is your focus), and exercises which helped me define my present elevator speech,” Sampera Tsukada said. “I highly recommend this book for any small, medium or large business to read. One can learn a new insight on how our business may be improved.”