Adviser to help Boeing repair its ‘tarnished’ image

Published 2:06 pm Wednesday, August 25, 2010

Delays to its 787 Dreamliner program have ‘tarnished’ the Boeing Co.’s reputation — a problem the aerospace company hopes to remedy by hiring an outside adviser.

Boeing’s 787 jet has fallen more than two years behind schedule. Although Boeing expects to deliver the mostly composite jet late this year, officials have said deliveries may slide into 2011.

Those problems have led Boeing’s Jim Albaugh to seek outside help, reports Bloomberg News.

“Some of the 787 delays have had to do with communication issues — getting problems up the chain and all that,” David Strauss, a UBS Securities LLC analyst in New York, told Bloomberg. “But some of it is also that Boeing hasn’t done a great job of realigning expectations when problems have cropped up.”