Isaiah Mustafa videos to pitch Old Spice

Published 12:01 am Thursday, January 27, 2011

Old Spice’s suave, shirtless advertising star is taking a ride around the world in new commercials for the Procter & Gamble Co. brand.

In an indicator of the campaign’s popularity, the first is a 30-second “coming attractions”-type trailer going online Wednesday which takes you beyond former football player Isaiah Mustafa’s muscular torso — to his “striking brown eyes,” if he does say so himself.

To keep the buzz going for the YouTube hit, a yet-to-be-named “superfan” will debut the commercial on his or her own social network page.

The first of three new commercials will start running on television Feb. 7, the day after the Super Bowl.

The first commercial a year ago with a towel-clad Mustafa urged women to “Look at your man, now back at me.” It generated tens of millions of online views and a new catch-phrase: “I’m on a horse.”