Business book recommendation: "Take the Cold Out of Cold Calling"

Published 5:46 pm Tuesday, November 24, 2009

“Take the Cold Out of Cold Calling,” by Sam Richter.

Recommended by Jennifer Shelton, director of the Snohomish County Small Business Development Center. It’s one of a handful of books Shelton pulls from her office bookshelf to show to enterpreneurs. Richter writes about how online research can give you an edge when meeting with potential clients. The book offers a how-to perspective on finding what you need online — even without the expensive research tools used by large firms.