Comics page’s Beetle Bailey inspires new line of clothing

Published 12:01 am Sunday, January 9, 2011

Don’t tell Sgt. Snorkel, but perennially put-upon private Beetle Bailey’s Army green fatigues are influencing a new collection of limited-edition designer duds.

Arguably the longest-serving private never to have been promoted, Beetle Bailey will get the red carpet treatment next week when a line of clothing and accessories bearing his imprint is unveiled at apparel trade show PROJECT New York.

Working in conjunction with King Features Syndicate, designers Darren Romanelli and Hitoshi Tsujimoto have banded together to develop an Americana-inspired and military-infused collection of jackets, sweaters, T-shirts, hats, shoes, pants and bags.

“It’s an Americana type of clothing line. It’s real authentic clothes that people wore — jackets, blue jeans and stuff like that,” Beetle Bailey creator Mort Walker told The Associated Press on Tuesday.

“All sweaters, all the stuff that the ordinary guys wear, not the fancy guys.”

Those kinds of garments are not uncommon sights on fashion runways, with heritage-inspired and utilitarian looks increasingly en vogue.

But it won’t be all fashion for Beetle and Walker, whose tale of a college student turned Army private has been running in newspapers since 1950. Besides the debut of Romanelli and Tsujimoto’s designs, a retrospective of Walker’s career drawing and writing about Beetle Bailey and the denizens of Camp Swampy will also be on display.

Romanelli, of the streetwear brand DRx, said the idea of infusing Beetle Bailey into fashion blended both professional curiosity and personal reminiscence.

“I dig deep in the archives of myself of my brain. … It’s always about resurrecting these chapters of past experiences,” Romanelli told AP. “I grew up on Beetle. As a kid I remember looking at it in the newspaper.”

Given the breadth and reach of Americana-inspired looks, Romanelli said it made sense to incorporate Beetle Bailey into his new collection.

Some of the items include authentic G1 leather jackets, with Beetle Bailey stitched on the right breast side and, on the back, an image of Gen. Halftrack’s secretary, Sheila Buxley, sitting atop a bomb beneath the legend “Blonde Bombshell.”

Another is a button-down shirt in olive green with a picture of Sgt. Snorkel and Beetle Bailey in the midst of a brawl, the words “Rumble In The Jungle” surrounding it.

Beetle Bailey made his debut as a college student on Sept. 4, 1950, and was originally called Spider. In 1951 he was recruited by the Army just as the Korean Conflict was picking up. He’s been on post ever since.