American Airlines: $15 for your first checked bag

Published 11:06 pm Wednesday, May 21, 2008

NEW YORK — Never mind the free lunch. Almost nothing is complimentary on airlines anymore, not even what many passengers consider a simple necessity: a single checked bag.

Under a plan announced Wednesday by American Airlines, passengers will have to pay $15 to check a basic piece of baggage.

Some other carriers are already charging for extra legroom in exit rows. What’s next?

“Pay toilets in the coach cabin, maybe,” joked longtime airline consultant Mike Boyd.

But airline executives aren’t laughing, and other carriers refused to rule out similar fees to stow luggage in the cargo hold.

American Airlines’ plan is part of a larger effort by the industry to find new ways to improve revenue in the face of soaring fuel prices and a slumping economy. The airlines anticipated a multibillion-dollar loss this year, even before oil’s latest spike above $130 a barrel Wednesday.

Still, the latest effort could be a tough sell with passengers.

“It’s ridiculous,” said Louise Schum, a 23-year-old student from Steamboat, Colo., on a 10-hour layover at Miami International Airport. “Charging for luggage is the cutoff line.”

Fort Worth, Texas-based American announced the change at the same time it said it would slash capacity and retire at least 75 older, gas-guzzling planes. Gerard Arpey, chairman and chief executive of American parent AMR Corp., said the industry cannot withstand sky-high oil prices and must find ways to cover rising costs.

Travelers are likely to see other carriers follow suit, assuming the change becomes permanent.

“They’re always going to be looking for additional ways” to make money, said Ray Neidl, who monitors the airline industry for Calyon Securities. “Customers want low ticket prices, and they seem willing to pay for extra services.”

The added baggage fee amounts to a fare increase, and it comes on top of a series of ticket price increases and fuel surcharges the industry has pushed through in recent months. But it is also the industry equivalent of a trial balloon that could pop before it gets too far off the ground.

“There comes a time when the nickel-and-diming starts to be annoying,” Boyd said.

Under American’s plan, many domestic passengers who buy tickets after June 14 will have to pay $15 each way for the first piece of checked luggage. The fee does not apply to passengers who pay full price for tickets, elite members of its frequent-flier program or people traveling overseas.

Carry-on bags, popular with business travelers on overnight trips, will remain free.

“This is not going to apply … to the people who can most afford it, the business traveler,” said Bob Harrell of New York-based travel and aviation consulting firm Harrell Associates. “It’s going to be the poor schmo, the vacation traveler, who ends up paying these fees.”