Bellingham firm puts the hot in hot yoga

Heating Green owner Jeff Caldwell stands next to infrared heating panels​ at his Bellingham business. Heating Green has focused much of its efforts selling the infrared panels to hot yoga studios​. (Emily Hamann | BBJ)

Heating Green owner Jeff Caldwell stands next to infrared heating panels​ at his Bellingham business. Heating Green has focused much of its efforts selling the infrared panels to hot yoga studios​. (Emily Hamann | BBJ)

BELLINGHAM — They put the heat in hot yoga.

Hot yoga, done in a yoga studio that is heated from 90 to 110 degrees, has caught on around the country.

As the temperature rises, so does the the energy bill at those yoga studios. That’s where Bellingham company Heating Green comes in.

Heating Green sells infrared heating systems for homes and businesses.

It has become the go-to company for infrared heating in yoga studios. Its site heatinggreen.com ranks No. 1 in Google search results.

Infrared works fundamentally differently from other heating elements. Instead of heating air, and blowing it around the room, infrared elements transform energy into infrared light, which warms just the people and objects in a room.

“Along the same concept of what the sun does to the earth,” said Heating Green owner Jeff Caldwell.

Warmth from an infrared heater feels fundamentally different, too.

Instead of hot air that blows around the room, sitting in front of an infrared heating panel feels like sitting outside on a sunny day.

Infrared can also be more efficient than other electric heating systems.

A U.S. Department of Energy study found that radiant heating systems, like infrared, can, on average, save 33 percent more energy than an air-to-air heat pump and 52 percent more energy than an electric baseboard system.

Traditional heating systems use a lot of energy heating up the air around the ceiling, since hot air rises. Infrared heaters don’t waste any energy heating up the whole room, and none of that heat is lost on the ceiling.

In fact, Caldwell’s customers are often surprised that they can mount the heating panels directly onto the ceiling.

Infrared heat is also zone based — each room is heated separately, and so the panels can be turned off when no one is in the room.

He started Heating Green in 2007, working out of his condo in Bellingham and selling a single model of heater.

“I chose the name because ‘Green Heating’ was already taken and ‘green’ was kind of a buzzword,” he said.

Now Caldwell has two employees, and works out of an office in Bellingham.

Heating Green is working with the Lummi Nation, to install infrared heating in new multi-unit housing projects. They have also installed heating panels at suites at CenturyLink Field in Seattle.

About four years ago, he realized infrared’s potential in hot yoga studios.

Not only is the heat more energy efficient in many spaces, but it is quieter, and Caldwell says infrared heat can actually help with yoga.

“Infrared does a really good job of heating up water molecules,” Caldwell said, “and we’re made of roughly 70 percent water.” That means in a yoga class, the heat those students feel from infrared isn’t just on their skin, it actually penetrates two to three inches down into their body.

“It’s conducive to being flexible and stretching,” Caldwell said.

Heating Green has now installed infrared heating elements in more than a hundred yoga studios both in the U.S. and internationally.

“I’m just trying to capitalize, seeing a niche and an opportunity with an industry that was growing,” Caldwell said.

Caldwell said he’s honest with prospective customers about whether infrared will work with what they have in mind.

“If I don’t think it’s going to be a good application for it I’d rather pass and not roll the dice,” he said.

His sales pitch isn’t much of a sales pitch at all, he said. He just does the math to show clients how much they can save.

“We always start with the facts with people,” Caldwell said. “We’re not very much of a sales-pitchy company.”

Talk to us

More in Business

Gillian Montgomery weighs a bag of bird seed at Wild Birds Unlimited on Monday, Oct. 23, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Bird and cat lovers flock to this Everett bird supply store

Bring on the birds! Locally owned Wild Birds Unlimited store can help turn your backyard into a “seedy” restaurant.

Brielle Holmes, 3, points to a stuffed animal that she likes at Wishes toy store on Monday, Oct. 23, 2023 in Alderwood, Washington. (Olivia Vanni / The Herald)
Local toy store chain got its start as kiosk at Everett Mall

Wishes now operates eight stores, including three in Snohomish County. Its Alderwood mall store is a roomy 7,000 square feet.

Manager Rika Rafael, left, visual merchandiser April Votolato, center, and assistant manager and events coordinator Jaidhara Sleighter stand at the entrance of East West Books & Gifts’ new location Friday, Oct. 27, 2023, in downtown Edmonds, Washington. (Ryan Berry / The Herald)
‘We were meant to be here’: East West Books Gifts reopens in Edmonds

Located in Seattle before the pandemic, the new store offers books and other resources on meditation, spirituality and yoga.

Members and supporters of the Snohomish and Island County Labor Council gather on Oct. 10 at the Edward D. Hansen Conference Center in Everett. The the Affiliate Labor Champion Award was given to the International Association of Machinists 751. Wes Heard, center, accepted the award on behalf of IAM 751. Photo credit: Snohomish and Island County Labor Council.
Snohomish & Island County Labor Council honors labor leaders

The labor council’s annual Champions Dinner recognized two local labor leaders and a machinists union last month.

Two students walk along a path through campus Thursday, Aug. 4, 2022, at Everett Community College in Everett, Washington. The college’s youth-reengagement program has lost its funding, and around 150 students are now without the money they need to attend classes. (Ryan Berry / The Herald)
Fewer students enroll at state’s public colleges, study says

Enrollment has picked up since the pandemic, but the lag threatens the state’s quest for education equity.

Michelle Roth is a registered nurse in the Providence Emergency Department on Sunday, January 23, 2022. (Kevin Clark / The Herald)
Health career job fair to be held Thursday in Everett

More than 14 health care related employers will attend the Snohomish County/Workforce Snohomish event.

Logo for news use, for stories regarding Washington state government — Olympia, the Legislature and state agencies. No caption necessary. 20220331
State gets $1 million grant to boost small-business exports

Washington’s Department of Commerce will use the federal grant to help small companies increase their export business.

NO CAPTION. Logo to accompany news of education.
Grant to help fund health care program at Edmonds College

  1. The $220,000 grant from Career Connect Washington aims to improve the college’s patient care technician program.

Lead climbers head up their respective routes at Vertical World North on Monday, Nov. 20, 2023, in Lynnwood, Washington. (Ryan Berry / The Herald)
Beginner’s ascent: A newcomer’s guide to indoor climbing

Indoor climbing gyms in and around Snohomish County offer thrills without winter chills.

A view of the Broadway construction site of Compass Health’s new mental health facility on Wednesday, Nov. 29, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Compass Health dedicates Everett block to housing and behavioral health services

The “state-of-the-art” project is set to total over $90M. The nonprofit has asked for public support.

More than 150 people attend a ribbon cutting event on Nov. 16, 2023 celebrating the completion of Innovation Hall at the University of Washington Bothell and Cascadia College campus. The building, which highlights STEM instruction and research, opens to students in January. Credit: Tara Brown Photography/UW Bothell
New science, math facility opens in January at UW Bothell

Innovation Hall is the first new building to be constructed at the Bothell university campus in 10 years.

Everett
Rairdon Auto Group acquires Pignataro VW in Everett

Everett VW dealership is the 12th for the Rairdon Group, which marks 30 years in business this year.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.