Business tip from Jody Bossert, co-owner of Elle Marie Hair Studio

Published 12:18 am Wednesday, October 14, 2009

Jody Bossert, co-owner of Elle Marie Hair Studio in Mill Creek and vice president of the Mill Creek Business Association, says: “The best way to improve your search engine rankings is actually through backlinks — other Web sites linking to your site — and the more popular the linking site is, the more relevance that link has with regards to driving your placement in search engines.”

Use an online service to distribute your press releases, even if there’s a small fee to have links enabled. Write on topics such as new products, promotions or awards. “Also, be sure to post it to a blog on your Web site … It will keep your site’s content fresh, which also helps with search engine ranking.”