Coca-Cola formula to get a new vault at home
Published 6:41 pm Thursday, December 8, 2011
Associated Press
The Coca-Cola Co. has made its secret formula the centerpiece of a new exhibit at its corporate museum, ditching the confines of the bank vault where the list of ingredients had been stored since 1925.
The world’s largest beverage maker said Thursday a new vault containing the formula will be on display for visitors to its World of Coca-Cola museum in Atlanta. However, the formula itself, which dates back to 1886, will remain hidden from view.
Coca-Cola said the decision to move the formula from a vault at SunTrust Banks Inc. had nothing to with the bank’s decision in 2007 to begin selling its long-held stake in Coca-Cola. The bank, which provided underwriting services to Coca-Cola when it went public in 1919 and received some of Coca-Cola’s first publicly traded stock, once held more than 48 million Coca-Cola shares.
“The time has come for our secret formula to come back home,” CEO Muhtar Kent told employees and city and state officials who were on hand for the unveiling of the exhibit.
