Couple bounces into trampoline business

Published 10:10 am Thursday, July 28, 2011

ARLINGTON — Imagine a large warehouse filled with trampolines, bouncing kids, jumping adults and even bouncing toddlers, all enjoying the freedom of their airborne world, laughing and screaming with excitement.

That’s the experience offered by the new Absolute Air Park in Arlington, the

only one of its kind in Snohomish County. Opened in mid-June, the indoor trampoline venue offers a rare opportunity for fun, fitness and fantastic entertainment for all ages, said the company’s president, Kam Bradley.

Housed in a 16,800-square-foot building filled nearly wall-to-wall with custom-installed trampolines, the new family-owned business will definitely put a spring in your step and a grin on your face.

Bradley, a Marysville-Pilchuck High School graduate, and her husband, Jeff, an Arlington High School graduate, have longtime roots in the area. Her brother, Tim Salcedo, is the air park’s general manager.

Even though their publicity efforts are just beginning, the rows of trampolines are already getting a lot of use daily for open jump time, at $11 for the first hour and $8 for the second hour during peak periods and weekends. The Wild Child Alley is for ages 2 to 6, created in a special, well-protected area. Fitness aerobics classes are scheduled throughout the week, at $8 per class. Also, sign-ups are starting for adult dodgeball league teams.

Open daily for open jump time and up to 14 hours on Fridays and Saturdays, the trampoline park also specializes in parties in the Rebound Room or the Zero Gravity Room, complete with a personal host assigned to each party. Party packages will include pizza from the soon-to-be-completed cafe, along with a variety of party supplies.

Finishing touches also are being applied to a room for corporate meetings or classes, to an electronic games arcade room and to other yet-unfinished areas that will come into play in coming weeks.

Above the trampolines is a mezzanine that allows parents to keep an eye on their children on the floor below. Also, wall-mounted, closed-circuit video screens allow parents to be in one part of the building and still check on their children in other areas by watching the monitors.

The Bradleys have owned the long, rectangular building at 18802 67th Ave. NE in south Arlington since 2001, using it to house their Absolute Drywall Co., which they recently moved to an industrial park near the Marysville Ford dealership on State Avenue. Once employing more than 100 workers before the recession, Absolute Drywall continues to be active on a smaller scale, working with builders who buy and rehabilitate foreclosed homes.

When the Bradleys weren’t able to find new tenants for their large warehouse because of the weak economy, they began thinking about how they could use it themselves.

“There are a million things we could have done with this building, but we were intrigued by the idea of an indoor trampoline park because it could serve so many people in so many ways,” Kam Bradley said. “With Wi-Fi throughout the building, kids can come here and do homework, too, instead of going home to an empty house after school. Soon we’ll be working out ways that school districts in the county can come here for field trips.”

It was just last November when they began getting serious about their new venture. They wrote a detailed business plan and began exploring financing options. Chase Bank stepped up for it.

“When Chase Bank called and said they’d back it, we were on our way,” she said.

Absolute Air Park is a rarity among business enterprises, one of the first of its kind in the Pacific Northwest and one of only a few across the country.

There are only two other indoor trampoline businesses in Washington state, including one in Bellevue, and a third one is about to open in Seattle. Across the country, there are only a handful of similar enterprises so far, mostly along the East Coast, and in Ohio, Texas and California.

“Those are mostly franchises that cost up to $1 million or even more to buy into. Ours is definitely a local family business that we think will really attract people from a wide area,” Bradley said.

Much of the success of the venture so far has come from being disciplined — with finances, construction, office management, planning and safety requirements.

“It really helped that we also have our own construction company and that we own the building,” she said. “Also, we’re experienced in running a business. I first learned about running an office when I was 16, still in school and working at a veterinary hospital. Over the years, we’ve learned in our business how to set priorities and be disciplined, too, so we don’t need the help of a franchise. We do our own payroll and everything else ourselves.”

Perhaps the most disciplined decisions in the business center on everyone’s safety, she said.

“You can have a lot of fun here without breaking the rules, so we don’t bend them for anyone,” Bradley said. “A family recently insisted they wanted their 23-month-old to be allowed in the Wild Child Alley, which is reserved for 2- to 6-year-olds. We had to turn them down. The rules are set for a reason, to keep people safe.”

Everyone using the facility must sign a general indemnification release and assumption of risk statement that acknowledges that trampolining is an inherently dangerous activity, even though all of the equipment is solidly engineered and installed. Whenever people are playing, working out or engaging in team sports on bouncing surfaces, there is a chance for injury, but the Bradleys have set up a business that minimizes those risks.

“We have specially trained, uniformed staff who are always present when people are using the trampolines and they’re prepared not only to enforce our rules but also to do so in a way that is effective for their young peers as well as people older than they are,” she said. “As a further health precaution, we sanitize all of the trampolines and the foam blocks and other areas each night, as well as the floors where many people walk barefooted.”

In mid-July, most of the publicity for the venture hadn’t even been launched, but in coming weeks KING 5-TV will broadcast a story, newspapers will have stories and movie theaters in Marysville, Burlington and Everett will show Absolute Air Park promotional videos before each movie.

“Even without much publicity, we’ve had a lot of people here and have even gotten calls from people wanting to reserve space for slumber parties and New Year’s Eve parties. Also, the YMCA and Boys & Girls Club have been here. We’re just beginning to get the word out,” Bradley said.

Learn more

For more information and videos about Absolute Air Park, go to www.absoluteairpark.com, call 855-788-JUMP or check it out at Facebook.com/AbsoluteAirPark.