The best way to create content geared specifically for your ideal clientele is to embed a theme-oriented blog into your company’s website, Laura Christianson advises. Search engines index every blog post, so the more articles you publish, the greater your chances of being found by people searching for information about your topic.
Tailor each blog post to one primary key word or phrase, she says, and use that key word naturally in the body of your article. Create internal links from the key word to other pages on your site, so it’s easy for visitors to explore and learn to trust you.
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