The National Pork Board says it knows unicorns don’t exist.
The industry group says it was only protecting its trademark when it issued cease-and-desist warning to online retailer ThinkGeek for calling a fake unicorn meat product “the new white meat.”
The fictional canned meat, described as an “excellent source of sparkles,” was an April Fool’s prank.
But the 12-page letter from the board’s law firm was no joke.
In a public apology this week, ThinkGeek said its nonexistent unicorn meat is sparkly, a bit red and not approved by the government.
“We certainly understand that unicorns don’t exist,” said Ceci Snyder of the National Pork Board. “Yes, it’s funny. But if you don’t respond, you are opening your trademark up to challenges.”
ThinkGeek “launches” mock products every April Fool’s day
Associated Press
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