Women lean toward Minis and Kias

In the latest not-so-surprising discovery, a study has found that women are the ones who like Minis and Kias while men like Porsches and trucks.

The brand with the highest percentage of retail sales to women in 2010 was Mini, at 47.9 percent, followed by Kia, 46.8 percent, and Honda, 46 percent, according to TrueCar.com.

The 10 models with the highest percentage of female buyers and at least 1,000 retail sales last year were: Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and Hyundai Tucson.

Men were the primary buyers of super-expensive, small-volume and exotic cars. Their 10 favorites last year: Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and Audi S5.

Los Angeles Times

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