New Everett logo chosen from 850 entries

EVERETT — The city unveiled a new logo at a City Council meeting Wednesday night.

The design, by freelance Seattle graphic artist Sean Hamilton, is a clean and clear rendering of “Everett” in all capital letters, flanked by an abstract angular shape that evokes a ship’s bow, a plane’s tail and even an open book, as one official described it. It was chosen from among 65 finalists in a public contest that drew more than 850 entries and nearly 5,700 votes from community members.

“In terms of community involvement, we were very successful, probably more successful than we anticipated,” said Meghan Pembroke, Everett’s communications director.

Carol Thomas, the city’s cultural arts manager, said the judging panel wanted to select a design that was modern, simple, distinctive and symbolic, rather than literal.

Thomas showed examples of the logo and how it could be customized for different city departments and styled to something more artistic for banners, for example.

Councilman Ron Gipson said he couldn’t figure out how the logo would fit into a branding campaign. The logo didn’t seem to answer the question, “Why should people come to Everett?” Gipson said. He wondered why there wasn’t a slogan to explain the meaning behind the logo.

“If we’re going to this expense of designing a logo, what’s our tagline?” he said.

Pembroke explained that the logo would only be part of larger marketing campaigns that could include taglines.

The logo will be rolled out gradually, to keep costs down. It will first appear on the city’s revamped website, scheduled for launch on March 5. It will be implemented on things like stationery and business cards as those get replaced, and likewise on new city vehicles.

Hamilton, the winning artist, will be paid a $5,000 honorarium.

Chris Winters: 425-374-4165; cwinters@heraldnet.com. Twitter: @Chris_At_Herald.

Talk to us

More in Local News

Feds drop charges against man accused of mailing explosives

Thanh Cong Phan, of Everett, was deemed mentally incompetent. One package was tracked to Mill Creek.

Everett to consider allowing three more pot shops in city

After months of economic, planning and public safety review, the city council could vote next month.

Dr. Spitters: We’re still in the middle of the pandemic

COVID metrics continue a positive trend, but masks and social distancing are here to stay, officials say.

Monroe school official apologizes for ‘day drinkers’ comment

Jim Langston made the comment in reference to some parents, while frustrated about remote learning.

Proposed Everett budget drops public services, spares police

A pool, an animal farm and more could be paused due to an $18M funding gap under Mayor Cassie Franklin’s plan.

Could Paine Field be the next Sea-Tac? How about Arlington?

A new study predicts demand for air travel in the region to double by 2050. Those planes have to land somewhere.

Mudslide briefly closes Lowell Larimer Road near Snohomish

The slide appeared to have come from a construction site, following heavy rains.

Panel says full-time mayor in Lake Stevens should earn 80K

Salary commission set the figure Thursday. An Oct. 19 hearing gives residents a chance to respond

State asking Boeing what will keep 787 production in Everett

Closing that production line could cost thousands of local jobs.

Most Read