The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinksi@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Burger King's new meal: apple 'fries,' mac and cheese

SHARE: facebook Twitter icon Pinterest icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Associated Press
Published:
  • Burger King introduced its new nutritionally balanced kids meal on Monday.

    Associated Press

    Burger King introduced its new nutritionally balanced kids meal on Monday.

NEW YORK -- After watching its bigger rival McDonald's Corp. try to woo Mom, Burger King Corp. is launching a new marketing and promotional campaign Monday meant to grab her attention.
"A large part of our customer base is parents with children," said Russ Klein, president of global strategy, marketing and innovation. "As a parent, the challenge is always trying to get the kinds of things you want to but have some dimension of fun."
The centerpiece of the effort, Klein said, is a new kids meal featuring a 4-ounce serving of Kraft macaroni and cheese, low-fat milk and the company's "Fresh Apple Fries," which are uncooked apple slices shaped like french fries and served with low-fat caramel dipping sauce. The meal went on sale Monday for $3.49 and will be a permanent fixture on Burger King's menu.
Story tags » Major CompaniesFood

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup