Webinars keep you up to date

Published 4:01 pm Tuesday, May 18, 2010

“Because of the emergence of content marketing, the amount of free, online resources continues to grow,” says Denise Anderson, owner of Zaerocon Marketing.

“My recommendation to small-business owners is to find a resource such as an association that offers webinars on topics in your company’s area of expertise. I like to listen to the free webinars sponsored by the American Marketing Association.

“The webinars provide me with valuable updates on what is happening in the world of marketing, and I am often able to listen to them while catching up on filing or eating lunch.”