Josh O’Connor, president of Sound Publishing and publisher of The Herald and Carrie Radcliff, advertising director of The Daily Herald on Friday, May 22, 2020 in Everett, Wa. (Olivia Vanni / The Herald)

Josh O’Connor, president of Sound Publishing and publisher of The Herald and Carrie Radcliff, advertising director of The Daily Herald on Friday, May 22, 2020 in Everett, Wa. (Olivia Vanni / The Herald)

Sound Publishing grants to help firms affected by COVID-19

The new grant program offers matching advertising credits to businesses serving Snohomish County.

EVERETT — Sound Publishing is launching a new program to help local companies spread the news that they’re open for business.

Sound, which owns The Daily Herald and other print and online publications, will offer matching advertising grants to businesses affected by the COVID-19 pandemic.

Up to $200,000 in grants will be distributed in June, July and August through the media company’s “Local Business Marketing Grant Program,” said Josh O’Connor, president of Sound Publishing and publisher of The Herald.

“That’s a big number for us. We’re a small business, too,” O’Connor said.

“Local businesses are an important part of our community,” he said. “Whether it is the jobs they create, or the services they bring, they are the heartbeat of our neighborhoods.”

Monthly grants will range from $500 to $20,000 and consist of matching advertising credits. The credits can be used for Sound print and digital publications.

“Most of the advertising products we offer are eligible for the matching grants,” O’Connor said.

For example, a company that’s interested in spending $1,000 for advertising would be eligible for a $1,000 credit, he said.

“Our local marketing grant program is another way Sound Media looks to strengthen our communities, one business at a time,” O’ Connor said.

The program’s online application shouldn’t “take more than five minutes to complete,” O’Connor said.

Clay Erickson, fourth-generation co-owner of Erickson Furniture in Everett, plans to take advantage of the program.

“This is a great way to help businesses get up and going in these crazy times. This will maximize my ad dollars,” said Erickson, who looks forward to reopening the store in June.

Here’s how the marketing grant program works:

Businesses that serve Snohomish County fill out a grant application and request a grant amount.

Sound Publishing will review the application and respond with a decision in two business days, said Carrie Radcliff, advertising director of The Daily Herald.

“We’ll work with new clients and current marketing clients to develop a campaign,” Radcliff said.

There are no restrictions on the type or size of businesses that can apply.

Applications are available on Monday at soundpublishing.com/grantapplication/

Businesses will have until the end of June to apply for the matching advertising grants.

Janice Podsada; jpodsada@heraldnet.com; 425-339-3097; Twitter: JanicePods

Talk to us

More in Local News

Snohomish County Jail. (Sue Misao / Herald file)
As omicron surges, frustrations and challenges mount in correction facilities

More than 10% of those in state prisons are infected. “We’re kind of in this Twilight Zone cycle,” one prisoner said.

The Washington National Guard arrived Friday at Providence Regional Medical Center Everett to help with a surge of COVID-19 cases at the hospital. (Providence) 20220121
State offers free home tests; National Guard arrives in Everett

Supply is limited at a new online portal, but Washingtonians can now order five free rapid COVID tests.

vote
Ballots sent for special election on public schools’ funding

Levies to pay for staff, programs, computers and capital projects are on the Feb. 8 ballot across Snohomish County.

FILE - Washington Attorney General Bob Ferguson talks to reporters, Monday, Aug. 26, 2019, during a news conference in Seattle. In a 5-4 decision Thursday, Jan. 20, 2022, the Washington Supreme Court upheld an $18 million campaign finance penalty against the Consumer Brands Association, formerly known as the Grocery Manufacturers Association. Ferguson sued the group in 2013, alleging that it spent $11 million to oppose a ballot initiative without registering as a political committee or disclosing the source of the money. (AP Photo/Ted S. Warren)
Washington justices uphold $18M fine in GMO-labeling case

Big grocers funneled dark money into a campaign against genetically modified labels on food packaging.

Closing this bedroom door during an apartment fire in Everett helped contain flames, smoke and carbon monoxide, firefighters say. (Everett Fire Department) 20220120
Crucial move during Everett fire: Closing the bedroom door

Two residents were rescued from a bedroom at the Riverdale Apartments. In all, three were injured.

Judge: Sex abuse of former Marysville student violated law

A woman sued the district last year, accusing a longtime art teacher of sexual abuse in the 1980s.

Police respond in downtown Everett after a man collapsed with a gunshot wound Nov. 27, 2021. He later died. (Caleb Hutton / Herald file)
Everett police continue to investigate November killing

Jerome Burnett, 48, died at the hospital. A suspect fled, according to police.

Cassandra Lopez-Shaw
Snohomish County judge accused of ‘needlessly’ exposing staff to COVID

Adam Cornell argues the incident reinforces a need to suspend jury trials, as omicron wreaks havoc.

Most Read