Blog, blog, blog

Published 9:00 pm Monday, January 17, 2005

OK, here’s something interesting — Boeing today announced that Randy Baseler, the VP of marketing at Boeing Commercial Airplanes, would start publishing a public Web log at www.boeing.com/randy.

Baseler’s emerging as the top-level voice at Longacres in matters involving jet sales, and my sense is that his new blog is part of a broader Boeing PR effort. For example, today’s entry discussing Airbus’ A380 rollout uses a phrase that Boeing’s other spokespeople have been using all week: “the A380 is flying into the headwind of reality.”

So … we’ll see how it works out.