Boeing Machinists union leaps into social media

Published 12:31 pm Thursday, October 8, 2009

Boeing’s local Machinists union is embracing new ways to communicate:

The Machinists recently have launched a new blog.

They’re on Twitter.

They’re also on Facebook.

Boeing, of course, also has made an effort recently to expand its communication strategy. In the company’s effort to win the Air Force tanker competition, it has created a new Web site, including a tanker blog and Twitter page.