People walk out of the Columbia Clearance Store at Seattle Premium Outlets on Thursday, April 25, 2024 in Quil Ceda Village, Washington. (Olivia Vanni / The Herald)

People walk out of the Columbia Clearance Store at Seattle Premium Outlets on Thursday, April 25, 2024 in Quil Ceda Village, Washington. (Olivia Vanni / The Herald)

Head to Tulalip for retail recreation at Seattle Premium Outlets

The outlet mall has over 130 shops. You might even bring home a furry friend.

TULALIP — Seattle Premium Outlets is not your ordinary trip to the mall.

This is outdoor retail recreation.

The shopping center is among the top tourist attractions in Snohomish County, along with Alderwood Mall in Lynnwood, according to the tourism bureau.

The outlet mall, about 10 miles north of Everett, is in Quil Ceda Village, a retail-dining-entertainment plaza that includes Tulalip Resort Casino, Home Depot, Walmart, Cabela’s as well as trendy restaurants and a cannabis shop.

Seattle Premium Outlets has over 130 stores with brand and designer names such as Calvin Klein, Carter’s, Claire’s, Clarks, Coach, Cole Haan, Columbia and Crocs.

That’s just a sampling of some starting with the letter C.

In addition to clothes, purses and shoes, shops have toys, dishes, cosmetics and baby items. There’s even a tool store. Direct Tools Factory Outlet is a Ryobi powerhouse.

A touch screen map lets shoppers look up stores and get visual directions with arrows. The digital directory has multiple language options.

For the loyal legion of locals, it’s just a matter of braving traffic on I-5. Shuttles services daily bring in shoppers from Canada to Seattle.

“Summer for us has already kicked off already because we are so close to the tulips, and then it just builds until September,” said Carol Hildahl, mall manager.

Hildahl said many international tourists come to shop while on visits to Vancouver, B.C.

“A lot are looking for specific brands,” she said. “I had 360 people from Taiwan here last weekend.”

Burberry, Michael Kors, Coach and Tommy Hilfiger topped their shopping list.

“A couple weekends in May, I have 17 buses registered to come through,” she said.

Another event is the Armed Forces Day specials on May 18.

There is even a special shopping holiday. National Outlet Shopping Day is June 8 and 9.

“That is essentially Black Friday in the summer,” Hildahl said. “We hand out huge tote bags and our stores have additional offers. The last two years have been absolutely crazy.”

Merchants gear specific sales and selections to seasons.

“We start the back-to-school push in July,” she said.

Many items are popular year-round.

The clearance center Columbia store, which opened last year, has racks of jackets up to 70% off.

“This is coming home with me,” said shopper Adrienne Hernandez, holding up a green puffer vest with a gold thermal-reflective lining. The $130 vest was marked down to $39.98.

Hernandez, of Moses Lake, about 200 miles away, had two bags of purchases from other outlet stores.

“We’re from a small town so we don’t have a lot of options,” she said. “We also like not paying huge prices. I like a good deal.”

The mall has an indoor food court. Kiosks serve up kettle corn, drinks and pretzels. Vending machine selections include Bitcoins and cotton candy.

Dogs are allowed in the outdoor areas. The mall hosts pet adoption sessions for those wanting to add a furry friend to the family.

Seattle Premium Outlets is open every day except Christmas and Thanksgiving. Stores open early for the Black Friday crowd.

Other Simon outlet shopping destinations include New York City, Houston, Las Vegas and Miami.

Andrea Brown: 425-339-3443;; Twitter: @reporterbrown.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Two couples walk along Hewitt Avenue around lunchtime on Wednesday, Oct. 19, 2022 in Lynnwood, Washington. (Olivia Vanni / The Herald)
Everett businesses say it’s time the city had its own Chamber of Commerce

The state’s seventh-largest city hasn’t had a chamber since 2011. After 13 years, businesses are rallying for its return.

Students Mary Chapman, left, and Nano Portugal, right, work together with a fusion splicer and other equipment during a fiber optic technician training demonstration at Sno-Isle TECH Skills Center on Tuesday, May 28, 2024, in Everett, Washington. (Ryan Berry / The Herald)
Sno-Isle students on the path to becoming fiber professionals

The state will roll out $1.2 billion to close gaps in internet access. But not enough professionals are working to build the infrastructure.

Washingtonians lost $250M to scammers in 2023

Identity theft, imposter scams and phony online ads were the most common schemes, a new study says.

LETI founder and president Rosario Reyes, left, and LETI director of operations Thomas Laing III, right, pose for a photo at the former Paroba College in Everett, Washington on Saturday, June 1, 2024. (Annie Barker / The Herald)
Woman brings Latino culture to business education in Snohomish County

Rosario Reyes spent the past 25 years helping other immigrants thrive. Now, she’s focused on sustaining her legacy.

Annie Crawley poses for a photo with her scuba gear at Brackett’s Landing near the Port of Edmonds on Saturday, Feb. 3, 2024 in Edmonds, Washington. (Annie Barker / The Herald)
Edmonds ocean activist to kids: Life is better under the sea

From clownfish to kelp, Annie Crawley has been teaching kids and adults about the ocean’s wonders for three decades.

Reed Macdonald, magniX CEO. Photo: magniX
Everett-based magniX appoints longtime aerospace exec as new CEO

Reed Macdonald will take the helm at a pivotal time for the company that builds electric motors for airplanes.

People walk along a newly constructed bridge at the Big Four Ice Caves hike along the Mountain Loop Highway in Snohomish County, Washington on Wednesday, July 19, 2023. (Annie Barker / The Herald)
Check out the best tourist attractions in Snohomish County

Here’s a taste of what to do and see in Snohomish County, from shopping to sky diving.

People walk out of the Columbia Clearance Store at Seattle Premium Outlets on Thursday, April 25, 2024 in Quil Ceda Village, Washington. (Olivia Vanni / The Herald)
Head to Tulalip for retail recreation at Seattle Premium Outlets

The outlet mall has over 130 shops. You might even bring home a furry friend.

Brandon Baker, deputy director for the Port of Edmonds, shows off the port's new logo. Credit: Port of Edmonds
A new logo sets sail for the Port of Edmonds

Port officials say after 30 years it was time for a new look

Penny Clark, owner of Travel Time of Everett Inc., at her home office on Tuesday, April 23, 2024 in Arlington, Washington. (Olivia Vanni / The Herald)
In a changing industry, travel agents ‘so busy’ navigating modern travel

While online travel tools are everywhere, travel advisers still prove useful — and popular, says Penny Clark, of Travel Time in Arlington.

Travis Furlanic shows the fluorescent properties of sulfur tuft mushrooms during a Whidbey Wild Mushroom Tour at Tilth Farmers Market on Saturday, April 27, 2024 in Langley, Washington. (Annie Barker / The Herald)
On Whidbey Island, local fungi forager offers educational mushroom tours

Every spring and fall, Travis Furlanic guides groups through county parks. His priority, he said, is education.

ZeroAvia founder and CEO Val Mifthakof, left, shows Gov. Jay Inslee a hydrogen-powered motor during an event at ZeroAvia’s new Everett facility on Wednesday, April 24, 2024, near Paine Field in Everett, Washington. (Ryan Berry / The Herald)
ZeroAvia’s new Everett center ‘a huge step in decarbonizing’ aviation

The British-American company, which is developing hydrogen-electric powered aircraft, expects one day to employ hundreds at the site.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.