PETA vs. Cialis

Published 9:00 pm Wednesday, October 5, 2005

I would have never guessed that PETA — People for the Ethical Treatment of Animals — would have a beef with Cialis. But that’s the case, according to the Indianapolis Star, the hometown paper for Eli Lilly &Co., ICOS’ marketing and manufacturing partner for Cialis.

PETA’s complaint, outlined in a letter to Lilly, is Cialis’ sponsorship of Bassmaster University’s weekly fishing show.

Key quote from the letter: “Eli Lilly would never sponsor tournaments that involved impaling dogs or cats with hooks through their mouths. Treating fish this way is no better.”

I have a feeling Eli Lilly and ICOS aren’t taking this too seriously. Here’s the lndy Star’s short story: http://www.indystar.com/apps/pbcs.dll/article?AID=/20051006/BUSINESS/510060375/1003