Videos: Jack White, TV on the Radio, MGMT

Published 4:56 pm Thursday, September 18, 2008

So Jack White’s all wound up about the new Coke Zero commercial, which uses some of his theme for the new Bond flick, “Quantum of Solace.”

White worked with Alicia Keys on the movie’s theme, “Another Way to Die,” a very solid track, but apparently he didn’t know his work would end up in a soda commercial.

(Incidentally, have you noticed that the Daniel Craig Bond movies are getting the straight rock treatment with their themes? I mean, yeah, Keys sings on the new track, but it’s much more rock than R&B, and Chris Cornell did the theme for “Casino Royale.”)

White’s management team said in a statement they were “disappointed” that’s how the song first appeared. Which is understandable, considering the commercial only uses an excerpt from the song and fairly lame computer animation, but whaddayagonnado, right?

Anyway, see that Jack White-spiting commercial below, along with videos from TV on the Radio and MGMT.

Jack White – Instrumental – Commercial

The clip usee a traditional Bondian sequence of events to sell us Coke minus the calories. Silhouettes of spies fight in a landscape of blacks, reds and whites as Jack White’s horn-punched music plays.

TV on the Radio – “Golden Age” – Video

We need more videos, I think, where policemen and -women dance in front of rainbows to funk music, eventually ripping their shits open, Carebear style, to turn a band into a mythical beast. I’m not a huge TVOTR fan, but this video, and really the entire song, certainly scratch an itch.

MGMT – “Kids” – Video

I’m a bit late foisting MGMT on people — most probably have already heard this song, and maybe even seen the video. Still, just in case someone hasn’t, it’s worth a listen. Despite the we-are-artists face paint on the band, the video gets across the happy stomp of the song with clips of Charlie Chaplin, a dancing weatherman and aerobic classes.