Kia branches out to luxury with K900

My plan was to post a preview on March 23 of the 2015 K900, a brand new car from Kia. But on the morning of March 22, the unthinkable happened: a mile-wide, mile-long mudslide near Oso, wiping out homes, killing people, making international news.

I got no work done on the K900 preview, not just because of being fixated on news coverage of the mudslide. Every time I sat down at the computer to get started, writing about a car seemed utterly ridiculous, even blasphemous, in the shadow of such terrible suffering going on so close to home.

Some would say writing about cars is always ridiculous, but we all have cars, and if not, we ride in someone else’s. Cars are a necessity for the kind of lives most of us are living. That makes them important. And, though writing about cars isn’t the most noble work in the world, it’s what I do, so now I’m back at it.

From here, there’s no wonderful way to segue into the K900 preview, so I’ll just say here goes.

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

The rear-wheel-drive K900 is Kia’s first full-size luxury sedan and it shares some mechanicals with its cousin, the Hyundai Equus, but there’s no family resemblance between their exterior designs. Equus looks calm and dignified. K900 looks ready to party.

There’s a choice between two engines: a 420-horsepower V8 or a 311-horsepower V6. Models equipped with the V8 are available now at local dealerships. Look for V6 versions at a later date, with pricing expected to start around $50,000.

Fuel economy ratings are 18 mpg city and 27 mpg highway for the V6, and 15/23 for the V8. Both engines come paired with an eight-speed automatic transmission. This is the first V8 sedan and eight-speed gearbox in Kia’s history.

Just like Equus, the K900’s features-per-dollar quotient is impressive. Potential buyers in the premium sedan market doing triage with Audi, BMW, Jaguar and Mercedes-Benz can add Kia to the list, and take note of all the standard features K900 includes with a base price of $60,400 (including destination charge) for the V8 — a significantly lower amount than the other brands expect to get for their equivalent models.

A partial recital of K900’s standard equipment includes four drive modes (Normal, Comfort, Sport, Snow); heated and ventilated front seats; heated rear outboard seats; HID (V6) or LED (V8) headlights with adaptive lighting system; panoramic sunroof (optional on V6); rain-sensing windshield wipers; heated steering wheel (optional on V6); Bluetooth wireless technology; 900-watt Lexicon Logic7 audio system with 17 speakers; SiriusXM satellite radio; navigation system with 9.2-inch display screen; front and rear camera display; front and rear parking sensors with Park Guide system (optional on V8); three-zone temperature control; blind spot detection system (optional on V6); and rear cross traffic alert (optional on V6).

The name K900 is derived from the car’s counterpart in South Korea, and was chosen for the U.S. market where consumers associate luxury vehicles with alpha-numeric names. Unfortunately, when spoken it can sound like “Canine Hundred.”

Why would Kia, a highly successful brand whose stock-in-trade has always been popular economy cars, come out with a full-size luxury sedan? Good question. Michael Sprague, executive vice president of sales and marketing for Kia Motors America, can answer.

At a media introduction for the K900, Sprague said it used to be that if Kia got award recognition, it was for being “the cheapest car under $12,000.” Now, he pointed out, Kia is being awarded for such things as quality, customer satisfaction and environmental responsibility. “We see opportunity; the time is right,” he said. He admitted that Kia doesn’t expect high volume sales for the K900, but said it will “raise the brand’s portfolio.”

IMMBPO (In My Modest But Professional Opinion), Sprague’s best explanation came when he said, “Luxury brands have been moving down into our space. Why can’t we move up into their space?”

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

A standard jet fuel, left, burns with extensive smoke output while a 50 percent SAF drop-in jet fuel, right, puts off less smoke during a demonstration of the difference in fuel emissions on Tuesday, March 28, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Sustainable aviation fuel center gets funding boost

A planned research and development center focused on sustainable aviation… Continue reading

FILE — Jet fuselages at Boeing’s fabrication site in Everett, Wash., Sept. 28, 2022. Some recently manufactured Boeing and Airbus jets have components made from titanium that was sold using fake documentation verifying the material’s authenticity, according to a supplier for the plane makers. (Jovelle Tamayo/The New York Times)
Boeing adding new space in Everett despite worker reduction

Boeing is expanding the amount of space it occupies in… Continue reading

Paul Roberts makes a speech after winning the Chair’s Legacy Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Paul Roberts: An advocate for environmental causes

Roberts is the winner of the newly established Chair’s Legacy Award from Economic Alliance Snohomish County.

Laaysa Chintamani speaks after winning on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Laasya Chintamani: ‘I always loved science and wanted to help people’

Chintamani is the recipient of the Washington STEM Rising Star Award.

Dave Somers makes a speech after winning the Henry M. Jackson Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
County Executive Dave Somers: ‘It’s working together’

Somers is the recipient of the Henry M. Jackson Award from Economic Alliance Snohomish County.

Mel Sheldon makes a speech after winning the Elson S. Floyd Award on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Mel Sheldon: Coming up big for the Tulalip Tribes

Mel Sheldon is the winner of the Elson S. Floyd Award from Economic Alliance Snohomish County

Craig Skotdal makes a speech after winning on Tuesday, April 22, 2025 in Tulalip, Washington. (Olivia Vanni / The Herald)
Craig Skotdal: Helping to breathe life into downtown Everett

Skotdal is the recipient of the John M. Fluke Sr. award from Economic Alliance Snohomish County

Katie Wallace, left, checks people into the first flight from Paine Field to Honolulu on Friday, Nov. 17, 2023 in Everett, Washington. (Olivia Vanni / The Herald)
Executive order makes way for Paine Field expansion planning

Expansion would be a long-range project estimated to cost around $300 million.

Dick’s Drive-In announces opening date for new Everett location

The new drive-in will be the first-ever for Everett and the second in Snohomish County.

Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Helion celebrates smoother path to fusion energy site approval

Helion CEO applauds legislation signed by Gov. Bob Ferguson expected to streamline site selection process.

The Coastal Community Bank branch in Woodinville. (Contributed photo)
Top banks serving Snohomish County with excellence

A closer look at three financial institutions known for trust, service, and stability.

Image from Erickson Furniture website
From couch to coffee table — Local favorites await

Style your space with the county’s top picks for furniture and flair.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.