The company, which owns Cheerios, Progresso and Yoplait, had posted a notice on its website notifying visitors that using the company’s websites or engaging with it online in a variety of other ways meant they would have to give up their right to sue.
The Minnesota-based company said that people instead would have to resolve disputes through informal negotiation or arbitration.
The change was widely denounced on social media after The New York Times first reported it Wednesday. General Mills said in a statement emailed to media outlets late Saturday that it would revert back to its previous legal terms.
MORE HBJ HEADLINES
Our new comment system is not supported in IE 7. Please upgrade your browser here.