Cherry cigars entice teens with candy flavors, researchers say

WASHINGTON – Flavored cigars that are popular with teens contain the same additives found in Jolly Rancher candies and Kool-Aid drink mixes, lending weight to the argument that tobacco companies take aim at youth, researchers said.

Almost every flavor chemical found in tested sweets, including grape and cherry, are used in combinations in similarly flavored cigars and dipping tobacco, Portland State University researchers said in a letter posted Wednesday by the New England Journal of Medicine.

More than 40 percent of middle and high school students who smoke use flavored small cigars, which are similar in size and shape to cigarettes, or use menthol cigarettes, the Centers for Disease Control and Prevention found in a study last year. A 2009 law banned flavored cigarettes except menthol. While the Food and Drug Administration has called flavored cigarettes a “gateway” for teens to become regular smokers, an agency proposal to regulate cigars wouldn’t prohibit flavored ones.

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

“For kids and youth, the familiar chemical smells of candies and Kool-Aid will in fact be found in what amounts to ‘candy-flavored tobacco,’” Jim Pankow, one of the Portland State University researchers, said in a telephone interview.

Pankow is a chemistry professor who was the first to publish how to measure the amount of a certain form of nicotine delivered by tobacco smoke.

The researchers examined tobacco products including peach Swisher Sweets cigarillos, made by Swisher International Inc., grape Phillies Blunt cigars from Imperial Tobacco Group, cherry cigars from Cheyenne International in addition to Altria Group’s apple Skoal snuff.

“We know from the existing science that flavorings can mask the harshness and taste of tobacco, making them easier to use and more appealing particularly for youth,” Brian King, senior adviser to the CDC’s Office on Smoking and Health, said in a telephone interview. “The fact that these products are available is problematic.”

In cherry products, benzaldehyde proved a popular chemical in Cheyenne cigars, Kraft Foods Group’s Kool-Aid and Mars’ Lifesavers. In grape products, methyl anthranilate is prominent in Cheyenne cigars, Phillies Blunts, Kool-Aid and The Hershey Co.’s Jolly Ranchers. Benzaldehyde is also known as artificial almond oil and methyl anthranilate occurs naturally in some grapes, according to the National Center for Biotechnology Information.

Joe Augustus, a spokesman for Swisher, said the small cigars aren’t targeted at children. The Jacksonville, Florida- based company doesn’t advertise to consumers, and he emphasized that states have laws banning sale to minors.

“Flavored tobacco products have been around since the Indians started flavoring their tobacco,” Augustus said in a telephone interview. “We don’t hardly do any consumer advertising. I’m not sure how they’d be targeted at kids.”

The Campaign for Tobacco-Free Kids called flavored cigars “Big Tobacco’s tricks for getting kids hooked on their products” in a blog post in October.

“For all intents and purposes, these products are flavored cigarettes,” King, the CDC adviser, said.

The tax structure differentiates between “little” cigars and large cigars, though only by weight, not size, meaning cigars classified as large and “little” can resemble cigarettes. Large cigars are taxed less heavily, often making them cheaper to purchase.

While cigarette smoking – the leading preventable cause of death in the U.S. – continued an 11-year decline in 2011, cigarette-like large cigar smoking tripled in 2011 from 2000, the CDC said. This makes it difficult for FDA’s ban on flavored cigarettes to have an effect on smoking alone, Thomas Glynn, director of cancer science and trends at the American Cancer Society Cancer Action Network, said in a telephone interview.

“I think it’s difficult to show that reduction until all flavorings are gone,” Glynn said. “A kid that would have picked up a cigarette would just get a small cigar.”

Swisher led the little cigar market in the U.S. in 2011, while coming in not far behind Cheyenne in large cigar sales, followed by Imperial Tobacco’s Altadis subsidiary, according to the CDC.

Cheyenne International, based in Grover, North Carolina, converted a “large portion” of its products to large cigars in 2009 and controls almost 20 percent of the large cigar and cigarillo market, selling about 2.5 billion of the products in 2011, according to the CDC.

The flavorings used by Swisher come from an FDA-approved facility, Augustus said. “Have we introduced new flavors in the last years? Yeah, but that’s what the marketplace has demanded from us,” he said.

Augustus said only a tiny fraction of the cigarette market, as opposed to the cigar and cigarillo market, was for flavored products, making the FDA ban on cigarette flavors other than menthol “a feel-good ban.”

“To compare the two industries is very different, because there were hardly any flavored cigarettes on the market when the FDA imposed their ban,” he said.

An e-mail sent to Jessica Fratarcangelo, a spokeswoman for Cheyenne, wasn’t returned, and a person answering the phone at Cheyenne said Fratarcangelo was out of the office and no one else could comment for the company.

King compared the cigar products to electronic cigarettes that come in flavored versions as well. Lorillard Inc.’s blu eCigs come in flavors including cherry crush, vivid vanilla and pina colada.

The FDA also proposed on April 24 to regulate e-cigarettes and hasn’t yet made a decision on flavored versions. The proposal prohibits cigar and e-cigarette sales to minors. FDA Commissioner Margaret Hamburg has said the agency may consider a flavor ban on cigars and e-cigarettes in a separate proposal.

“This research is more evidence that the FDA needs to move fast to address the problem of tobacco companies from using flavors that appeal to kids in all their products,” Matthew Myers, president of the Campaign for Tobacco-Free Kids, said in an e-mail.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Local News

Aaron Weinstock uses an x-ray machine toy inside the Imagine Children Museum on Tuesday, Dec. 3, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Imagine Children’s Museum $250k grant reinstated following federal court order

The federal grant supports a program that brings free science lessons to children throughout rural Snohomish County.

Snohomish County 911 Executive Director Kurt Mills talks about the improvements made in the new call center space during a tour of the building on Tuesday, May 20, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
New 911 center in Everett built to survive disaster

The $67.5 million facility brings all emergency staff under one roof with seismic upgrades, wellness features and space to expand.

Everett
Five arrested in connection with Everett toddler’s 2024 overdose death

More than a year after 13-month-old died, Everett police make arrests in overdose case.

Madison Family Shelter Family Support Specialist Dan Blizard talks about one of the pallet homes on Monday, May 19, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Madison Family Shelter reopens after hiatus

The Pallet shelter village, formerly Faith Family Village, provides housing for up to eight families for 90 days.

Helion's 6th fusion prototype, Trenta, on display on Tuesday, July 9, 2024 in Everett, Washington. (Olivia Vanni / The Herald)
Helion celebrates smoother path to fusion energy site approval

Helion CEO applauds legislation signed by Gov. Bob Ferguson expected to streamline site selection process.

Everett Historic Theater owner Curtis Shriner inside the theater on Tuesday, May 13, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Historic Everett Theatre sale on horizon, future uncertain

With expected new ownership, events for July and August will be canceled. The schedule for the fall and beyond is unclear.

Traffic moves across the US 2 trestle between Everett and Lake Stevens on Wednesday, Oct. 9, 2024. (Olivia Vanni / The Herald)
Washington climate goals jeopardized by U.S. Senate vote

The U.S. Senate revoked waivers allowing Washington to mandate strict vehicle emission standards

The Everett City Council on Wednesday, April 16, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Everett City Council approves apprenticeship ordinance

The new ordinance builds upon state law, requiring many city public works contracts to use at least 15% apprentice labor.

Logo for news use featuring the municipality of Stanwood in Snohomish County, Washington. 220118
Stanwood nears completion of deployable floodwall

The new floodwall will provide quick protection to the downtown area during flood conditions.

Cars drive along Cathcart Way next to the site of the proposed Eastview Village development that borders Little Cedars Elementary on Wednesday, May 7, 2025 in Everett, Washington. (Olivia Vanni / The Herald)
Former engineer: Snohomish County rushed plans for Eastview development

David Irwin cited red flags from the developers. After he resigned, the county approved the development that’s now stalled with an appeal

Steven M. Falk / The Philadelphia Inquirer / Tribune News Service
James Taylor plays Sunday and Monday at Chateau Ste. Michelle in Woodinville.
A&E Calendar for May 22

Send calendar submissions for print and online to features@heraldnet.com. To ensure your… Continue reading

Members of Washington State patrol salute the casket of slain trooper Chris Gadd during a memorial cremony on Tuesday, March 12, 2024, at Angel of the Winds Arena in Everett, Washington. (Ryan Berry / The Herald)
Opening statements begin in trial of man charged in crash of WSP trooper

Deputy prosecutor described to jurors what began as a routine patrol for Christopher Gadd — “until it wasn’t.”

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.