American Airlines unveils new look for its planes

It is still unclear if American Airlines will emerge from bankruptcy alone or merged with US Airways.

What is clear now is that the Fort Worth, Texas-based airline will come out of it with a new logo in red, white and blue.

Tom Horton, the airline’s chairman and chief executive, announced the changes Thursday morning, saying the modern livery reflects upgrades that are being made to the planes and the interiors.

“You’ve been hearing a lot about how the modern travel experience is going to feel, and today we are going to show you how it’s going to look,” he said in an online video.

The airline ordered 550 new planes in 2011, all of which will be emblazoned with the new logo.

American planes now have a polished silver exterior, which will be replaced by a silver mica color. (Some modern planes are wrapped in composite metal instead of aluminum and therefore must be painted.) The planes’ tails will be colored red, white and blue.

In 2011, American Airlines became the last major U.S. carrier in the past decade to seek bankruptcy protection. Analysts and airline employee groups say American can only compete in the increasingly challenging industry by merging with its smaller competitor, US Airways, which has endorsed the idea.

In the online video, Horton addressed the merger proposal briefly, saying, “As we complete our evaluation of whether a merger could build on our strengths, we remain steadfast on each step we take to modernize our airline.”


&Copy;2013 Los Angeles Times

Visit the Los Angeles Times at

Distributed by MCT Information Services

More in Herald Business Journal

An Alaska Airlines Embraer 175. The carrier plans to use this model on routes to and from Paine Field in Everett. (Alaska Airlines)
Alaska Airlines hopes to be a decent neighbor in Everett

Diana Birkett Rakow shared aspects of the company’s philosophy as keynote at an Economic Alliance event.

Aerospace supplier MTorres is taking off in Everett

Spanish company has received nearly $40 million in new projects since opening near Boeing in Everett.

US manufacturers have produced 150 million guns since 1986

The vast majority of all U.S.-produced firearms were sold domestically.

Safe saves Everett Office Furniture’s future after fire

The business was able to reopen because vital paperwork was preserved.

Investor Warren Buffett says good deals are tough to find

Succeeding in the market requires the discipline to act sensibly when markets do crazy things.

More than 60 Boeing 737s per month: Can suppliers keep up?

There was lots of talk this week about the prudence and pressures of soaring production rates.

Developer proposes an 18-story building in Lynnwood

It would be the second-tallest in the county and include apartments with retail space.

Snohomish County business licenses

PLEASE NOTE: Business license information is obtained monthly from the Washington Secretary… Continue reading

New Everett mayor speaks out about business in city, region

Q&A: Cassie Franklin on what can be done to get Boeing to build the 797 here and attract new industries.

Most Read